Advertising Standards Authority dismisses e-toll ad complaint

BY SUPPLIED - NOVEMBER 23, 2015

The South African National Roads Agency (SOC) Ltd (SANRAL) has welcomed a ruling by the Advertising Standards Authority of South Africa (ASASA), dismissing a complaint regarding a SANRAL advert flighted to create awareness around the 60% discount on the new e-tolling dispensation.

“We are pleased with ASASA’s decision to dismiss the complaint,” said Vusi Mona, spokesperson for the roads agency.

“SANRAL has seen a concerted campaign against its adverts over the last 20 months or so by those opposed to the e-toll system. This is clear as complaints are laid only against our e-toll ads. Despite this, we have an obligation to communicate with the public and will continue doing so in order to balance what is read, heard and seen by road users.”

Mona said that the 60% discount is an important next phase of the new dispensation. It has so far brought relief through the implementation of a uniform rate of 30 cents per kilometre for light vehicles, a 50% reduction in the monthly maximum for registered account holders and now for those with outstanding e-toll debt incurred from 3 December 2013 until 31 August 2015. All have been given a six-month period to settle their accounts, or make payment arrangements.

“We urge motorists to take up the 60% offer. Check your debt. You may be surprised to learn that it is not as much as you fear,” said Mona.