BBF Safety Group appoints Boomtown to handle Bronx Safety Footwear

JULY 14, 2016

Leading Port Elizabeth-based advertising agency, Boomtown Strategic Brand Agency, has been appointed by the BBF Safety Group to handle the brand strategy and communications for Bronx Safety Footwear.

Boomtown has worked with Bagshaw Footwear, the manufacturer of Le Maitre and Fuel for many years. And it’s through Bagshaw Footwear’s merger with Beier Safety Footwear, Bronx Safety, United Frams and Wayne Plastics to form the BBF Safety Group that it has been given the opportunity to work with the popular brand.

“We’re looking forward evolving the Bronx Safety brand,” adds BBF Safety Group Marketing Manager Peter Gerbrands.

“It’s an exciting time for the Group and its brands as we expand, and enter new territories. We believe Boomtown is the right partner for us in our new chapter, they have previously demonstrated insights which has enabled us to break barriers and achieve success.”

Boomtown MD Andrew MacKenzie says of the partnership: “A testament to our team’s strategy and creativity, we feel privileged to be allowed to work on the Bronx Safety Footwear brand which falls under the BBF Safety Group. There’s exciting developments happening, and we’re all looking forward to rolling them out late 2016.”