BURGER KING® swaps out bad lunches for a free WHOPPER®

NOVEMBER 8, 2016

Making global history, BURGER KING® South Africa announced that it will swap out disappointing lunches for a WHOPPER® at no cost to consumers on two separate days in November, the first being today, 8 November 2016. 

With over 300 million photographs of food on Instagram alone, the world famous burger chain is encouraging the existing practise of sharing images of food, but with a twist: only images of simple and unpalatable meals will be considered for a WHOPPER® #Swhopper voucher.

Ezelna Jones, Marketing Executive for BURGER KING® South Africa says swapping out a meal in order to receive a WHOPPER® has never been done by BURGER KING® before. “South Africa will be the first BURGER KING® internationally to reward consumers who receive simple or disappointing meals for lunch. The call for photos further emphasises that feeling of food envy that we have coined WHOPPER® Envy - when someone near you is eating a WHOPPER® and you are not.”

With 221 184 different ways of garnishing your WHOPPER®, the pure beef flame-grilled burger is the number one burger on the menu worldwide and has garnered a cult following thanks to its fresh ingredients and great taste.

Follow BURGER KING® South Africa’s social media platforms: Twitter, Facebook, and Instagram, for additional information on #Swhopper and other BURGER KING® news. Call 080 WHOPPER (080 946 7737) or visit www.burgerking.co.za to stay up to date on developments.