Coega employee and NMMU lecturers receive top academic award


The Coega Development Corporation’s (CDC) acting Investor Services manager Thembinkosi Maduna and two Nelson Mandela Metropolitan University (NMMU) lecturers have won the Best Paper award at the 27th South African Institute of Management Scientists (SAIMS) conference.                                          

The paper - Investigating investment promotion strategies at the Coega Development Corporation - was chosen as the best paper out of 142 academic papers from 23 local and international universities, at the 27th annual SAIMS conference, held at the University of Cape Town (UCT) recently.

“I am very excited about winning the award; it is a lifetime achievement. The paper is based on my dissertation entitled Investment Promotion: A Coega Development Corporation Perspective, which was supervised by Mrs Nadine Oosthuizen and Dr Janine Krüger. The award lays a solid foundation for starting my PhD within the investment promotion space and the business of Special Economic Zones,” said Maduna.

The seminar was held in conjunction UCT’s School of Management Studies under the theme Management in Southern Africa: Change, Challenge and Opportunity.

Delegates from as far afield as Poland, Botswana, Australia, USA, UK and Nigeria attended the seminar.  

Maduna said the purpose of their paper was to empirically investigate the influence of the determinants of foreign direct investment (FDI) - namely property, infrastructure, economic aspects for exports, and incentives - on the investment promotion strategy (IPS), and if the IPS.

“We also wanted to determine whether the CDC’s investment promotion strategy could be used to increase the number of signed investors at the Coega Industrial Development Zone (IDZ).

“The investigation showed without doubt that the CDC’s success in signing investors depends largely on strategy – and that, in turn, is influenced by the determinants of foreign direct investment. Further, the integration of investment promotion efforts from both a pre- and post-investment perspective can facilitate the growth of the number of signed investors at the CDC,” said Maduna.

Since its establishment in 1988, SAIMS has established a proud history of providing South African Management Scientists with a platform to share research and teaching insights. The organisation provides a forum to discuss management education and research. The conference provided academics, students and practitioners the opportunity to engage with issues pertinent to business management. Conference topics were diverse and originated from various academic disciplines.

“The conference was dedicated to the advancement of the theory and practices in management sciences. It challenged scholars to reveal, share questions, critique, develop and re-think management ideas,” said Professor Elmarie Slabbert, chairperson of the SAIMS board of directors.

In congratulating Maduna on his accolade, Dr Ayanda Vilakazi, CDC’s head of Marketing and Communications said the, “organisation believes firmly in the key role that education plays in unlocking opportunities.

“Maduna’s paper will assist the CDC in its future investment promotion endeavours,” Vilakazi said.

Image: ACADEMIC ACHIEVEMENT: Thembinkosi Maduna (centre), Coega Development Corporation’s acting Investor Services manager, worked in conjunction with Nadine Oosthuizen (left), a lecturer at the Nelson Mandela Metropolitan University’s (NMMU) School of Business Management and Dr Janine Krüger a senior lecturer at NMMU, to won the Overall Best Paper award at the 27th South African Institute of Management Scientists (SAIMS) conference.