Content Marketing: What is it and how can it benefit your business?

BY ZOE HARRINGTON - JULY 24, 2015

What is Content Marketing?

Content Marketing is a term that is thrown around quite often. If you’re in the digital world, you can’t avoid seeing this term mentioned on a daily basis. But what exactly is Content Marketing?

Content Marketing involves providing your consumers with creative, relevant and interesting information that relates to your business.  The information provided appeals to a specific audience and needs to be part of your digital marketing strategy.

Content Marketing goes hand-in-hand with SEO, PPC and Social Media Marketing; as they form a part of your digital marketing strategy.

Benefits of Content Marketing

Here are five of the benefits of using Content Marketing:

1. Increased engagement. The better your content is written for your audience, the more it will entice them and encourage them to want to engage. Achieve this by giving them interesting information about the industry you’re in. If you have a home décor shop, instead of posting about your products, write content relevant to your industry, such as a ‘How to Decorate your Home’ article. You’ll be sharing information with your customers without being a sales person.

2. It builds relationships with clients. These days, due to Social Media and the Content Marketing that goes with it, it’s easy for people to engage with your brand and to also build a relationship where they give their reviews, comment on your posts and genuinely become your most loyal supporters.

3. It can increase sales. When it comes to PPC advertising, your content will make or break your advert. With Google’s strict character limitations on your text ads, you need to make sure you’re able to write something enticing and engaging.

4. It increases brand awareness. As the digital world continues to grow, traditional advertising is becoming less noticed by consumers. Millions of people all over the world are accessing information via the internet; and this is where you should start growing your brand awareness. Through PPC, SEO and good social media content, you will increase your brand awareness much more than the traditional methods.

5. It’s cheaper and effective. Compared to the costs of traditional advertising, such as radio or TV, Content Marketing will save you plenty of cash and give you a much wider and bigger reach. Even better, you can target a specific audience. With the correct content and audience, your website, adverts and social media accounts will reach people who are actively interested in your brand.

At Online Innovations, we offer Content Marketing as an overall service that accompanies our SEO, PPC and Social Media services. If you’re interested in our Content Marketing service, give Bronwen Burger a call for more information. 

IMAGE supplied by sarahellenbrown.com