DEDEAT kick-starts awareness campaign


The Eastern Cape Department of Economic Development, Environmental Affairs and Tourism (DEDEAT) today kick-starts the Spend Wisely and Consumer Call Centre campaign to create awareness to the public about responsible ways of managing their financial resources and also on how to channel consumer related complaints.

The campaign will be held from 9 until 18 December across the districts of the Eastern Cape Province.

With the festive season drawing close, it is important to intensify the Spend Wisely education campaign which seeks to ensure that consumers are advised about responsible ways of managing their resources.

“Spend Wisely campaign is one of the proactive measures to ensure that people are responsible for their hard – earned financial resources through taking precautionary measures in their spending.  The aim is not to limit people from enjoying the festive season but we want to ensure that they think beyond the season and save,” says DEDEAT MEC Sakhumzi Somyo.

The DEDEAT has conducted an analysis on the complaints received and has realised that people are not aware about the services being offered by the Office of the Consumer Protector in the province.

“People are not aware of our services in addition to which people in the rural areas have to travel long distances if they want to visit regional service centres to lodge a complaint.” MEC Somyo added.

The call centre initiated by the DEDEAT operates on the share call principle by the State Information Technology Agency (SITA) which runs the frontline (telephone operators) and also supply the technological infrastructure.

“Upon receiving a complaint, the operators will send the information to the back office in all the regions and will be attended to by an allocated consumer advisor who must confirm receipt within 48 hours. This will then be followed by an analysis and collection of outstanding information in order to advise concerning the complainant,” says Charnette Ferreira, Senior Manager: Consumer Protection at DEDEAT.

The DEDEAT conducts trend analysis on monthly basis on the complaints received but the limitation at present is provision of the geographical location of the caller.

“Through the call centre, we will be able to account on the complaints received in each region and also be able to measure the time taken to respond on each complaint.  This will also enable us to identify the problematic areas and geographical hot spots,” says Ferreira.

 “With the Call Centre, we will also be able to improve our education and awareness systems and have a targeted approach in our programmes,” adds Ferreira.


The Spend Wisely and Consumer Call Centre awareness campaign will be rolled - out as follows:




09 December 2014

Amathole District: Mdantsane Mall

10:00 – 16:00

09 December 2014

Chris Hani District: Nonesi Mall

10:00 – 16:00

11 December 2014

Cacadu District: Stanford Square, Korsten

10:00 – 16:00

11 December 2014

Joe Gqabi District: Sterkspruit, Pakisi Plaza

10:00 – 16:00

17 December 2014

Alfred Nzo District: Matatiele Taxi Rank next to Rhino

10:00 – 16:00

18 December 2014

OR Tambo District: Mthatha Plaza Mall

10:00 – 16:00