Eastern Cape business CEO's urged to spend night under the stars for charity

JUNE 23, 2016

The Boardwalk’s executives, employees and representatives from about 50 local organisations will be spending the night under the stars on 28 July 2016 to raise awareness and collect necessities for local children’s charities.

Supported by Sun International, the 2016 CEO Sympathy SleepOut will see business leaders brave the cold night under the stars at the Wimpy Forecourt, with the aim of bringing warmth to the Healing Minds Community Centre and Khayalethu Youth Centre.

At the same time, a similar CEO SleepOut will take place in Johannesburg with participants braving the Highveld winter on the Nelson Mandela Bridge.

Founded in Australia ten years ago, the CEO SleepOut challenges local business leaders to join the global movement to raise funds, awareness and empathy for homelessness and the challenges faced by vulnerable children every day.

Held for the first time in South Africa last year, the inaugural event saw 247 CEO’s sleeping outside the Johannesburg Stock Exchange with just over R27-million being raised for charity.

“We encourage caring businesses to be part of our first CEO Sympathy SleepOut. We will be spending a night under the stars in a show of solidarity with Sun International’s CEO, Graeme Stephens, and representatives from some of the country’s top companies,” Boardwalk General Manager, Brett Hoppe, said at a media briefing on Wednesday.

“By sacrificing home comforts for just one night and donating to this worthy cause, local companies can help alleviate the burden on two of Port Elizabeth’s children’s charities by providing warmth, nourishment and other necessities. These organisations rely heavily on the support they receive from caring corporate citizens to continue operating”.

He said the aim of the event, on a provincial level, would be to give something back to those in need, and that plans are also in place to encourage provincial leaders to get involved.

Companies can be part of the initiative for a donation of R5 000 or items to that value. On the wish list from Healing Minds Community Centre are a computer, washing machines, an electric stove, toilets, a deep freezer, an urn, kitchen cabinets and appliances, bed linen, curtains and a taxi for transporting the children.

On the wish list for the Khayalethu Youth Centre are warm winter clothing, personal hygiene products and toiletries, sports equipment, cleaning materials, and boys shoes, in particular tekkies.

For more information about participating in The Boardwalk’s CEO Sympathy SleepOut or making a donation to help hope amongst needy children in Port Elizabeth, please contact Michelle Brown on 0842229347 or [email protected]


CAPTION: The Boardwalk announced that it will host its first CEO Sympathy SleepOut on 28 July 2016, aligned with the national event taking place in Johannesburg on the same night. At the launch of the event at The Boardwalk on 22 June are from left: Die Burger Boardwalk Mr PE 2016 Nicholas Affat, Boardwalk Marketing Manager Nqobile Majozi, Boardwalk General Manager Brett Hoppe` and Boardwalk Social Equity Manager Peggy Mokhatla.