Importance of good web-design: Keeping your website up-to-date with the trends

BY ZOE HARRINGTON - NOVEMBER 20, 2015

Your website is not only visited by people looking to find information on your company, but also for something as simple as your contact details or address. This is why your website needs to be designed in such a way that it makes everything easily accessible and easy to find.

At Online Innovations, we do quality web design that carries your brand well; appeals to visitors; and keeps them interested and engaged - presenting our clients with the best web designs for their brand.

Why having a good website design is important?

When customers visit your website, the first thing they see is the design. Studies have shown that many internet users will leave a website quickly if it’s unappealing, outdated or slow – which is why the look, feel and quality of your website is so important.

Your website needs to be designed in a way that makes it user-friendly. Good navigation on your website is key; and it will not only keep people on your website for longer, but it will help them find what they’re looking for.

The design of your website needs to be consistent with the look and feel of your brand. Keeping your website consistent with your corporate identity (colours, style, logos and so on) will instil trust in your customers and make them feel more familiar with your brand.

While content is vital for SEO, did you know that the placement of your content is also important? The content needs to be placed correctly so that it appeals to the visitor and is easy-to-read.

Lastly, your website needs to be up-to-date in order to captivate your visitors. It’s even recommended that your website should be redesigned and updated every 2-5 years.

How we can help you?

Trends in the web design industry are ever-changing, which is why we realise the importance of staying ahead of them to make sure we offer our clients the latest in website design.

One of the biggest changes to happen in 2015 was when it became a SEO ranking requirement for your website to be mobile-friendly. Online Innovations adapted to this by making many of our clients’ websites responsive; and we continue to do so for all of our clients – old and new.

Another trend we noticed in 2015 was having big header images on your website, which draws attention to features or promotions you are offering. We offer this design to any client who wishes to stay on trend with the industry.

If you’re looking for modern, SEO-friendly and user-friendly designs for your website, give Bronwen a call on 041 365 4919 and visit www.onlineinnovations.com.