Inbound Marketing: How it can boost your business

BY ZOE HARRINGTON - OCTOBER 19, 2015

What is Inbound Marketing?

Inbound Marketing is becoming the more popular form of marketing these days. While companies and brands all over the world have been taking part in Outbound Marketing for years, many are now making use of the digital trends – which includes Inbound Marketing.

We know that getting traffic to your website is very important. What many people don’t realise is that it’s even more important to get the right traffic. This is what Inbound Marketing is about – getting the right customers to you and allowing them to find your company from their own searches.

Where the traditional Outbound Marketing consists of TV adverts, radio adverts and magazine ads; Inbound Marketing is the exact opposite. Outbound Marketing shows the public what your products and services are and it tends to be a one-way communication strategy.

Inbound Marketing attracts customers who are genuinely interested in what you have to offer. By drawing their attention to you and being able to communicate with them on various platforms – it becomes a two-way communication strategy.

How is successful Inbound Marketing achieved?

You need to create a personality for your brand so that it’s more approachable for customers. The most important aspect of Inbound Marketing is creating interesting, enticing, entertaining and educational content. 

Creating a blog for your website is always a great idea for your marketing strategy. A blog that has articles to entertain and educate customers will result in existing customers revisiting your website; and getting new customers to read your blogs.

Going hand-in-hand with your blog would be your website’s Search Engine Optimisation (SEO). Great content on your website that follows Google’s SEO rules will result in your website being pushed higher up in the Search Engine Results Pages (SERPs). This proves to be successful as people will find your brand simply by searching for keywords relating to your brand or industry on search engines.

Perhaps the most effective part of successfully executing Inbound Marketing is the use of Social Media Marketing. Putting your business on Social Media allows your brand to have a voice beyond the adverts that people see and hear. Customers are able to give their reviews, ask questions and communicate with the brand. This form of marketing is becoming more popular as people are taking preference to communicating with a brand, rather than being spoken to.

How Online Innovations can help you

We specialise in generating SEO-friendly content for websites and blogs. We also offer Social Media Management and have a Social Media Manager who creates monthly Social Media strategies and implements them throughout each month for our clients – spreading brand awareness and giving a voice to various brands.

If you’re interested in Inbound Marketing, give Bronwen Burger a call on 041 365 4919 for more information or visit their website at www.onlineinnovations.com.

 

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