Magnetic Storm launches new brand campaign


Magnetic Storm launches its newest brand campaign today to highlight its high quality standards, the full event spectrum it offers, and key milestones as a pioneer in the event industry within the Eastern Cape.

By communicating the company’s deeper purpose and its history of celebrating events and the people who produce them, the multichannel initiative will demonstrate Magnetic Storm’s motto of ‘Doing it Right’ every time.

At the helm of the new campaign is David Limbert, Magnetic Storm’s Production Manager. “We have been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 30 years creating as change agents in the event world,” Limbert said. “We are excited to share our stories, and to have deeper conversations with our customers so they can make informed decisions when they run their next event.”

Using the theme “It’s show time” primarily in radio, print and digital, Magnetic Storm will explain event elements in a light-hearted, tongue-in-cheek way.

Based around a cartoon with a supporting radio campaign on Algoa FM, an on-air competition is running for one week with free usage of the Magnetic Storm event space, The Paragon, up for grabs.

Magnetic Storm has been recognised by many clients over the years for its work in creating memorable events: the FIFA Fan Fest, the FAW Launch and the VWSA Recognition Awards.

“Not everyone knows what makes Magnetic Storm different from other events companies, or the fact that no other event partner has standards as demanding as ours,” Magnetic Storm CEO, Glenn van Eck adds.

“This campaign will distinguish what makes us special, our events different and our quality superior. It’s our opportunity to reaffirm our unwavering commitment to our core values, which are at the heart of everything we do.”