MBDA launches activity packed City Heritage Campaign initiative

BY SUPPLIED - AUGUST 20, 2014

Wednesday the 20th of August saw the official launch of the Mandela Bay Development Agency (MBDA) driven City Heritage Month campaign. The campaign is aimed at mobilizing Nelson Mandela Bay residents to discovery their City’s new and old heritage assets via a number of events, seminars, exhibitions, concerts and so much more.

The MBDA celebrating 10years since inception back in 2004 has strategically incorporated the creative arts and heritage components as a key element in developing people centered tourism real estate assets for the Nelson Mandela Bay.

Reflecting on this concept of what is now referred to as Mzantsi's golden economy, MBDA Planning and Development Manager, Dorelle Sapere says, "The region is blessed with an incredible amount of raw artistic and creative talent that needs to be harnessed, packaged and presented to the world in its uniqueness. Other major cities have long taken advantage of their creative assets; however Nelson Mandela Bay, named after our struggle icon can capitalize craft its own niche, leveraging the brand association, our name and use it as a competitive advantage". 

This MBDA driven heritage month campaign is very much inspired and initiated by locals and various organized establishments and formally coordinated and driven through the MBDA. Marketing and Communications Manager, Luvuyo Bangazi says, "The program is diverse, exciting and offers something for everyone".

Amongst the new initiatives by the agency are, a free Route 67 guided tour every Friday in September. The piloting of this free guided tour initiative is a response to a growing demand from locals, tour operators and visitors keen venture out on this popular heritage route. The agency will offer this opportunity to anyone in the city, provided they go online and reserve or register their spot.

The MBDA also revealed anther pilot initiative, also to take place from 1pm for 67min every Friday in September is a live jazz and spoken word concert in the city centre featuring homegrown talent.

“We encourage locals to come out, to, bring their lunch packs or just come through and take a selfie with one of the three Rivonia trialists, Nelson Mandela, Govan Mbeki and Raymond Mhlaba". 

The program is entertaining, educational and also aimed at bridging the gap between the past and the future development of a unique city treasure, the Baakens Valley precinct. The MBDA will host a Reclaim the Baakens Valley Memory Walk.  

"This walk is a key step or milestone in the greater public participation process for the development of the Baakens Valley Masterplan. We call on all those citizens who have fond memories of the old South End and Baakens Valley areas to come and share their intriguing life stories and memories. The MBDA and the appointed consultants will capture these stories in writing, in voice recording, photo and video in order to influence and shape the vision of the Baakens Valley," concluded Sapere. 

To get a copy of the programme please email [email protected] with subject Heritage or go online at www.mbda.co.za for a free download, with dates, times and contact details.