MBDA puts new marketing plan in place to attract investors

OCTOBER 30, 2014

The Mandela Bay Development Agency (MBDA) has put a new marketing plan in place “to ensure that the attention of investors is more pro-actively attracted”.

CEO Pierre Voges says in a report to the Economic Development, Tourism and Agriculture Committee that the MBDA is already well known in the city as well as township communities, local and nation-al media.

“Most importantly,” he says, the Agency is known by the man in the street who is eager to see change. The MBDA is a very well-known brand.”

With regard to the plan to acquire small buildings adjacent to or in upgraded areas and “redevelop them for a purpose driven by demand and so reinforce the urban renewal impact,” Voges says the MBDA hopes to acquire two buildings in Hope Street, an area adjacent to the Belmont Terrace/Bird Street upgrade.

In the last financial year, the MBDA committed R10 million to this up-grade.

Part of that upgrade was the renovation and refurbishment of the Athenaeum.

He says that the Little Theatre has been upgraded to provide for the increasing need for space for the performing arts.

As part of this initiative, Voges states, an agreement has been reached between the MBDA and the National Arts Festival in Grahamstown and signed “to ensure that some events will take place at the Athenaeum during the annual June festival”. - metrominutes