National Braai Tour comes to Nelson Mandela Bay

SEPTEMBER 13, 2016

Sponsor Cerebos welcomes the Heritage Month tour to its home town

South Africa’s unofficial tong master, Jan Braai, will bring his week-long National Braai Tour to a close in the Nelson Mandela Bay region on Friday.

Held annually to celebrate Heritage Month, the tour sees teams roadtripping across the country, taking in tourism sights and enjoying the South African passion for grilling meat over an open flame. The aim of the initiative, which has Archbishop Emeritus Desmond Tutu as its patron, is to encourage national unity through the celebration of a shared food culture.

The third edition started in Cape Town and comes to Port Elizabeth, the hometown of the tour’s salt and seasoning sponsor Cerebos, on Thursday. The participants will set up camp at The Willows Resort that evening and then test their skills with braaied rib-eye steak and mieliepap and tomato relish cooked in a potjie. The final stage wraps up with a fillet steak braai and prize-giving at Addo Elephant National Park the following evening.

According to Cerebos head of marketing, Nico Basson, braaiing is a quintessentially South African pastime shared across all cultures, which is why Cerebos saw value in sponsoring the salt, pepper and seasoning for the annual event. 

“Cerebos has been part of this country’s heritage for over 70 years,” said Basson.

“Whether you enjoy a braai, a barbecue or shisa nyama, it’s not complete without braai salt or your own signature seasoning. We help to bring families and friends together around good food.”

The Coega-based company currently dominates the South Africa salt market, with a 70% market share in the retail space with its various brands. More than 30 000 tons of high quality salt are produced annually at its Coega refinery.

Basson said this facility was unique in its manufacturing process and was the only salt refinery in Sub-Saharan Africa to hold the FSSC 22000 accreditation for its food safety system.

“This ensures that the highest international standards of food safety are implemented and maintained.”

He said the brand’s biggest competitive advantage was the purity and free-running nature of its salt.

“We have also recently launched our artisanal range to meet the needs of the insatiable foodie culture in South Africa and a healthier Lite Salt range in line with the Be Salt Wise campaign,” said Basson.

For more information, follow Cerebos SA on Facebook and Instagram - #BRAAITOUR.