Nedbank wins five Loeries for innovative campaigns
Nedbank recently won five Loerie Awards for its innovative marketing and advertising campaigns, demonstrating its long-standing commitment to creative communications that surprise and engage audiences. Three of the awards were for the Nedbank Ke Yona Team Search campaign, one was for the Nedbank ‘Savvy’ Water Billboard campaign, and one was for the Nedbank Capital Business Day cover.
“As a bank for all, Nedbank endeavours to find authentic and creative ways to engage with the communities we serve.” says Thulani Sibeko, Group Executive: Marketing, Communications and Corporate Affairs. “We seek to enable people and organisations to make their goals happen. This is part of our DNA and the campaigns which won the awards were simply articulating this brand promise.
The bank received two gold awards and a bronze for the Ke Yona Team Search, which was launched in April last year. This unique initiative seeks to unearth amateur soccer players from across the country and place them on the national platform through a match with the Nedbank Cup Champions in front of a packed stadium and live television broadcast.
It was this understanding that led to Nedbank receiving a Gold Award in the Integrated Marketing category, a Gold Award in the Integrated Digital Campaign category and a Bronze Award in the Effective Creativity category for the campaign. The Integrated Marketing and Integrated Digital Campaign categories recognise the evolved communications strategies and methodologies necessary to reach today’s wired consumers, while the Effective Creativity category acknowledges great ideas that have delivered business results.
It was a similar understanding of the need for superior creativity that brought in a Bronze Award in the Outdoor Media category for the Nedbank ‘Savvy’ Water Billboard.
The billboard, which was installed in the forecourt of Sandton City (Johannesburg), made use of new technology that had never been seen before in South Africa. It was designed to display text in a cascade of water droplets when consumers sent an SMS via their cell phones. An expression of Nedbank’s unique approach to engaging its audiences, the billboard was part of a broader campaign to encourage consumers to be more savvy about their savings and investments, and resulted in over R3 million in sales.
The fifth of the bank’s Loeries was a Bronze Award in the Tactical Use of Media category for the Nedbank Capital Business Day Cover.
As a call for entries for the 2014 Nedbank Capital Sustainable Business Awards, the bank printed a mock front and back cover for Business Day, which looked exactly like the newspaper’s normal cover, but which was set 16 years in the future. The mock cover featured articles, financial indicators and opinion pieces that could make the news in the future if South Africa were to adopt sustainable business practices. This special edition was delivered to the newspaper’s 27 100 subscriber base throughout the country.
Photo caption: Nedbank recently won five Loerie Awards for its innovative marketing and advertising campaigns.
Eskom has released a statement saying that their generators are running smoothly, and that there is a possibility that there will be no load shedding this weekend.
South Africa has deployed its first batch of trained healthcare professionals to work in Sierra Leone, in an effort to help contain the spread of Ebola Disease Virus in the country and other parts of West Africa.
The Coega Industrial Development Zone will become a Special Economic Zone (SEZ) in July 2016.
The Coega Development Corporation (CDC) has concluded a process of conducting as Lifestyle (Probity) Audit “as part of its integrity, fraud prevention and risk management”.
Several construction projects, collectively worth R4 billion, are on track in the Coega Industrial Development Zone (IDZ) and will reach completion before the second quarter of the 2015/16 financial year...
South Africa needs to accelerate its rate of economic growth if it is to meaningfully reduce its levels of unemployment, says Deputy President Cyril Ramaphosa.
“High Street Auctions continues to achieve astounding growth year-on-year with hundreds of properties going under the hammer, across the entire spectrum,” according to High Street Auctions Joint Managing Director,James Dall. Last year we hit a major milestone in selling more than R1 billion in property value. This year topped that great achievement and managed to add a global marketing award title from NAA and a record breaking R205 Million on a single lot with the successful sale of the Kyalami race track” continues Dall.
Eaton Electric South Africa, a power management company, recently launched a Sales Graduate Program designed to provide smart and innovative marketing and electrical engineering graduates from all over the continentcountry with tools they need to succeed at Eaton and beyond.
The Roads, Stormwater and Transportation Sub-Directorate is “inundated and faced with public complaints relating to road failures such as potholes and faded road markings, which play a major part on the safety of the road network”.
We see people all over our timelines liking business pages on Facebook – yet there are still some companies who are either unaware of the advantages of having a page, or who think it will be easier to just run it from their personal profiles. This is where they, unfortunately, go wrong with their social media strategies.
- Four in lucky escape after boat capsizes in Algoa Bay
- ANC-led march demands better service delivery from Nelson Mandela Bay’s DA-led coalition
- Very hot and uncomfortable weather conditions expected over Eastern Cape
- Petrol price decreases by 20c per litre on Wednesday
- Zuma's refusal to quit puts South Africa's economy on an even weaker footing