Nelson Mandela Bay Tourism taps into international travel market

APRIL 26, 2016

Nelson Mandela Bay Tourism in partnership with South African Tourism (SAT)  hosted  the WELCOME Workshop and Tourism Trade Engagement session in Nelson Mandela Bay on Tuesday.

Aimed at educating members of the tourism industry in the region, the workshops are a platform where stakeholders share insights and information on the different tourist markets that are attracted to the profile of the Eastern Cape. They are held quarterly and form part of Nelson Mandela Bay Tourism's (NMBT) Tourism Dialogue sessions. The final session of the financial year focused on attracting the Australian and United States of America tourist markets as part of NMBT's plan to solidify the region's foothold in key tourism markets. 

According to the Eastern Cape Tourism Barometer 2015 that was published by the Department of Economic Development, Environmental Affairs and Tourism (DEDEAT), tourist arrivals to the province from Australia increased from 4.1% in 2013 to 4.5% in 2014 and those from the USA increased from 11.1% to 12.7% in the same period.

The Eastern Cape is an appealing destination to both the Australian and US markets as they look for a memorable holiday that is not only cost effective but is and offers authentic experiences, amazing safari experiences, urban centers, incredible beaches and coastlines,  being immersed into cultural experiences and warm friendly people.

"NMBT recognizes the potential that lies in both these markets - with the US being South Africa's second biggest overseas market and Australia being ranked amongst SAT's top 20 long haul source markets," said Mandlakazi Skefile, Chief Executive Officer of NMBT. 

"Our collaboration with SAT allows us to leverage on the mutually beneficial relationship they already have with both these source markets that are backed by initiatives managed by SAT's Australian and US offices, which include joint marketing campaigns, media and trade familiarisation trips, workshops, road shows and training programmes," added Skefile. 

Tourism is the one of the pillars of the NMB economy and source markets such as the US and Australia with unpreceded purchasing power are an essential stepping stone to its growth.  

Image: Aneshree Rambally of South African Tourism presenting at the Welcome Workshop. Supplied