On the rise: About IT marks 10 years of making business more productive


When 80% of small businesses in South Africa fold within their first year, reaching 10 years in business is a huge milestone  and worth a celebration. Still, Port Elizabeth-based company, About IT, which was founded in 2005, says it is only just the beginning.

From its modest beginnings, the company has grown to offer various business productivity solutions and services to its many clients.

“Today, we are able to provide services across the board - from start-up businesses right through to large corporations. The services we provide are system needs analysis, installations, training and support for all Sage products including Xpress, Partner, Payroll and Evolution,” explains Graeme Ting Chong, Director at About IT.

“We also have the skill and know-how to write reports, which are fully customised according to our clients’ specific requirements. The client is able to run these reports using Sage Intelligence and can view them in Microsoft Excel. In addition, our knowledge on fixing data is currently on par with that of the Pastel Data fixing division!”

Chong says that some of their major achievements to date include building long-standing relationships with their clients and suppliers as well as bringing together a loyal and experienced team.

“Our main source of clients still remains word of mouth, which testifies to the exceptional product knowledge and service excellence delivered by our staff. Moving to our current premises has also been a significant highlight as this has given us better visibility and we are seeing an increase in walk-in customers.”

He says that listening to clients and analysing their precise requirements has been critical to About IT’s success.

“We pride ourselves in supplying the correct solution to the client instead of trying to oversell. Providing an excellent service is critical in our industry, hence we maintain regular contact with our clients.

“Comprehensive product knowledge in our sales and consulting staff has also been essential to providing this great service. Between us, we have vast years of experience and we have resources available countrywide. Our consultants have strong accounting backgrounds, which has been of great benefit to us,” Chong adds.

Looking to the future, he says About IT is investing in growing the company to remain on par with the ever-changing technologies. 

“We have only scratched the surface in the last ten years and, as a company, we believe there is great potential for future growth. With technology moving towards mobility and cloud services, we are excited about the coming developments in the accounting software industry,” Chong notes.