Shoprite’s 67,000 Sandwiches for #MandelaDay

JULY 14, 2016

The Shoprite Group has undertaken to make 67,000 sandwiches for local charities in need this Mandela Day, and has pledged to keep doing this every month for the next year, until Mandela Day 2017.

The 67,000 peanut butter sandwiches initiative forms part of the Group’s comprehensive Hunger Relief programme which involves the donation of surplus food from all of its stores to hundreds of non-profit organisations feeding thousands of hungry people daily. The initiative also includes Shoprite’s Mobile Soup Kitchens which reach vulnerable communities across the country everyday andhave already served more than 27 million warm meals since inception in 2007.

The Group is mobilising its employee volunteers across South Africa to #ActForChange in support of the initiative. All Shoprite and Checkers stores together with the Group’s Head Office will be transformed into production lines from 18 July until the end of the month, where staff will spend 67 minutes of their normal work day preparing and packing sandwiches for local charities.

Africa’s largest food retailer is honouring the legacy of former President Nelson Mandela by heeding the call to address the issue of food security which remains a serious challenge in South Africa. According to FoodBank South Africa, more than 13.8 million people go hungry everyday in the country.

Explaining their commitment to Mandela Day and fighting hunger, Neil Schreuder, Marketing Director at Shoprite said, “We’re inspired and motivated by Madiba’s many selfless acts to effect change in the communities in which we operate, not just on Mandela Day, but everyday. This is why we are extending our 67,000 peanut butter sandwiches drive to every month, for a year, in the spirit of making everyday a Mandela Day.”

Customers wanting to join forces with Shoprite to fight hunger this Mandela Day or throughout the month can donate R5 or more to the Group’s #ActForChange Fund at any till-point in both Shoprite and Checkers stores nationwide. All funds collected will be donated to charities and feeding schemes working to fight hunger in local communities.

#MandelaDay / #67000PBSandwiches / #ActForChange