Sporting events expected to reach some 250-million homes

SEPTEMBER 4, 2014
The three major sporting events mooted for Port Elizabeth are expected to be broadcast to approximately 250 million homes worldwide, according to a report submitted to the Sport, Recreation, Arts and Cultural Services Committee this morning.

The three major sporting events mooted for Port Elizabeth are expected to be broadcast to approximately 250 million homes worldwide, according to a report submitted to the Sport, Recreation, Arts and Cultural Services Committee this morning.

The report says the events are expected to reach 90.2 million homes in the United States; 51.3 million in Asia Pacific; 52.7 million in Europe and 13.6 million in Latin America, with the balance spread across others parts of the globe.

It says that 48 broadcasters are expected to cover the events that will involve 1 141 broadcasts covering 2 488 hours cumulatively of which 529 will be live broadcasts.

The report says the cost to the metro will be approximately R8.3 million, with R4 million each being allocated to the Nelson Mandela Gold Challenge and Four-Nations Beach Soccer and R300 000 to the 505 World Class Sailing Championships.

It points out that the result of hosting the three events will be massive international and national television and media coverage for Port Elizabeth and a significant boost for tourism.

With regard to the beach soccer which will be hosted annually for a period of three years, the report states that the host nation is allowed to “cherry-pick” the four national teams that will participate from countries that are “aligned with their investment and development strategy@, adding that the tournament will also contribute to the development of football in the metro as beach soccer “develops basic skills”.

In addition, it states, the Beach Soccer Foundation also organises various activities such as special auctions and skin cancer awareness programmes as well as clinics.

The report points out that the name of the golf tournament is owned by the Nelson Mandela Children’s Fund that raises funds in support of a vision of changing the way society treats its children and youth. This year, the R14 mil-lion tournament was held in KwaZulu-Natal at Mount Edgecombe. - metrominutes

 

IMAGE sourced from FIFA.com