Sustained growth: ALX Commercials expands into Botswana

BY GRAEME LUND - FEBRUARY 19, 2016

Sustained growth is an objective of every business but achieving this target is no easy matter. The South African economy is currently experiencing a low point in business confidence and many businesses are struggling to achieve the same revenue levels of past years.

ALX Commercials, which saw phenomenal growth in the first few years of this decade, have opened a branch in Francistown, Botswana, to ensure that their business continues on its upward trajectory.

ALX Commercials has been a trucking dealership and operational as a parts and service dealer since January 2009.  Previously known as EGA Workshop CC t/a International Trucks Port Elizabeth, the business is solely owned by Edward Gordon Alexander. Gordon recently rebranded the company as ALX Commercials as part of their expansion process.

Gordon, who has many years of experience in the trucking business says, “I am about providing the best service possible to the trucking clientele in his territory. My staff and I work hard to maintain a good rapport with transporters and we understand their needs and expectations from personal experience.  This is has been our formula for success.”

It was this ethos that saw his business awarded the International Parts and Service Dealer of the Year prize for 2011 and 2013 and Winner for best dealership at the Navistar Global Parts Summit in Dubai in May 2014 for outstanding parts sales growth in the Southern Africa region.

Gordon’s wife Lizette is the General Manager of ALX Commercials and together they form a formidable team. Their state of the art workshop in Port Elizabeth has fourteen service bays and they are the only Cummins WWSPS certified dealership in Port Elizabeth. Their technicians are International, Cummins, Eaton, DAF and Dongfeng trained to not only perform standard service repairs but also warranty repairs.  ALX Commercial also offers a 24 hour breakdown service.

The knowledge and experience they have gained in the Eastern Cape is being used to good effect in Botswana.

“We love Francistown. The friendliness of the people and their outstanding work ethic have made the move and the expansion of our business a lot easier.  Dealing with the Botswana government has also been a pleasure,” says Lizette.

The five Botswana employees at their Francistown branch are being upskilled and trained by Gordon and Lizette to ensure that the same level of service offered in Port Elizabeth is offered in Francistown.

“We have great plans for our Francistown branch and look forward to more years of expansion and growth,” concludes Gordon.