Teambuilding, productivity, brand awareness: Corporate sport offers many benef its to a company and its staff


Sport and exercise have many benefits and more businesses are encouraging and sponsoring their staff to enter sporting events as they benefit from improved staff co-operation and efficiency.

Mike Zoetmulder from ZSports.

Mike Zoetmulder at Zsports, which manages numerous events in the Eastern Cape says; “Involving staff in local events helps build team spirit amongst the workforce which leads to a happier work environment and ultimately greater productivity.”

Businesses also draw significant benefits by sponsoring these events. Their brand attracts empathy from the people enjoying the sporting event, be they participants or spectators, and they are able to focus their brand building on a very specific target market. 

“A company’s awareness and corporate image is enhanced to potential consumers taking part and/or supporting a chosen event and this leads to a favourable purchase intention on the part of the consumer,” explains Mike.

Ed Gutshe, Owner of Edge Financial Group.

Ed Gutsche, owner of Edge Financial Group, which is a major sponsor for the Edge Muck Run in Port Elizabeth, agrees.

“I was asked to start the kids event and, although it was pretty awesome to see whole families wearing an ‘Edge Financial Group’ branded shirt, it was even better to know that I had helped add to all of those families memories in such a positive and proactive way,” he says.

Andrew Briggs from Cycle Pro.

Andrew Briggs, of Cyclo Pro, also says; “We involve ourselves in a number of corporate events. As the official bike shop of the Herald VW Cycle Tour, Stonehouse Capital Corporate Challenge and Fish River Sun MTB Challenge, we receive tremendous exposure direct to our target market.”

Not all sporting events need to be outdoors or physically demanding.

Ali Kibao, the Marketing Manager at Lighthouses Ten Pin Bowling.


Ali Kibao, Marketing Manager at Lighthouse’s Ten Pin Bowling had the following to say when asked what their corporate clients look for in them; “A place to have fun with a competitive edge with short notice and without too much planning hassles.”

The Nelson Mandela Bay Stadium is unique in the country as it offers a Royal Lounge Experience where individuals or small groups can enjoy the benefits of a suite without having to go to the expense of having to hire an entire room.

Chantal du Pisanie, the Nelson Mandela Bay Satdium's CEO.

Chantal du Pisanie, the NMB stadium’s CEO, says that, in addition to the major sporting events; “Yes, we do offer specials and discounts to accommodate any budget and any function request.”

Corporate sport is alive and well in the Eastern Cape with plenty of events on the horizon. Help build your team and your brand by participating!


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