The cotton on group expands African footprint opening first Namibian store

BY BUTTER KNIFE PR - MAY 21, 2015

Australian retailer the Cotton On Group  continues to be one of the fastest growing fashion retailers globally, expanding its African footprint and opening its first store in Namibia on the 29th of May in Windhoek’s The Grove Mall

Born to deliver on-trend, effortlessy cool and affordable fashion, Cotton On provides men and women the styles they want now, at the best price. At 1, 000 square metres, the new Cotton On store at The Grove Mall is the first other African country to house the retailer, outside of South Africa. The new store will house a number of brands under the Cotton On Group stable, including Cotton On, Cotton On Body, Cotton On KIDS and RUBI Shoes.

With many global fashion retailers making the move from South Africa into the Namibian market and seeing great success, it was an obvious decision for the Australian retailer as its first move into Subsaharan African.

“We have been very fortunate to have seen consistent growth and success in South Africa, with 120 stores already and plans to continue to expand our South African fleet. We constantly look at new regions where we will expand the Cotton On brand, and as Namibia borders South Africa, the Namibian retail market shares many similaraties to that of its neighbour,” explains Cotton On Global General Manager, Felicity McGahan.

“After seeing some of our competitors experience strong performance in the Namibian market, we felt it was the right decision for the Group to move into its second African country,” says McGahan.

The Grove was only recently developed, offering a superior shopping experience for the customers that did not previously exist in the market. Thismade it the perfect location for Cotton On to launch into the region. “With the introduction of The Grove Mall in Windhoek, it provided us an opportunity to introduce Cotton On to a new community and export our laidback, quintessential Australian lifestyle to Namibians,” adds McGahan.

Since opening their first store in 1991 in Australia, The Cotton On Group has seen rapid growth and now has over 1300 stores across 17 countries, with a commitment to reach more people across the globe.

The new Cotton On store will open its doors on Friday 29 May at 9am and to celebrate the launch, fun activity is planned in store over the opening weekend. On Saturday 30 May, Radiowave wll be broadcasting live in the morning and fashion stylists will be on-hand, as will a pamper station, coffees, kids activity, giveaways and more. Plus, the first 100 shoppers will receive a free gift with purchase.