Two Passionate NMB Residents Team Up and Launch 'Music is for Everyone"

FEBRUARY 16, 2015

Two passionate Nelson Mandela Bay residents have teamed up, combining decades of music and entertainment experience to bring world-class entertainment to the Bay, with a very strong community angle.

Michelle Campbell, from Michelle Campbell Publicity and Louis Jansen van Rensburg, founder of Treble Effect have joined forces to combine their skills in launching what will be known as “Music is for Everyone” We both feel very strongly that music is not only for the elite, music is not only for those who can afford it, top class shows are not only for the major cities in SA, but should be accessible to everyone.  Michelle Campbell Publicity which has hosted world-class shows in PE such as Prime Circle, The Parlotones and more recently Freshlyground has become synonymous with great events, but always with an angle of giving back to the community.

The concept will see the launch of a new venue, namely 33 Chapel St Studios become home to all of our shows going forward. The newly renovated venue is perfectly situated and offers great facilities for any show. There are two venues to choose from; a 200-300 seater venue downstairs with great acoustics and the roof top garden which will be able to house approx. 600 people for larger shows, boasting a beautiful sea and city-scape view. “We are going for quality over quantity and our promise to PE is that they will never have to pay more than R200 for a seat t to see any of our shows. The venue is magnificent and we assure our patrons that they will receive world-class entertainment, in a safe and secure environment. The entire area has recently been cleaned up and revamped and the venue even boasts two brand new parking lots right across the road from the entrance” said Michelle Campbell “We further promise that you will not only get up close and personal with all of the artists, but that every show will entertain and offer really good value for money, for a great night out!” said Campbell

Founder of Treble Effect, Louis Jansen van Rensburg explains how music saved his life while going through a very dark period a few years back. “Being able to write songs and express my emotions in such a positive way, helped me cope with the breakdown of my marriage and what was to be a very difficult time in my life. It was then when I decided that I had a calling to give the gift of music back to others” said Jansen van Rensburg.

In 2014 Treble Effect was founded and in a very short space of time has gone on to teach and coach 135 children every week. These are children in extremely impoverished areas, places of safety and children’s homes. Some of the places which are being visited weekly by Treble Effect include; Childline Community Centre, Hellenvale Community Centre, Project Hope, Uviwe Child & Youth Care Centre. Children are taught basic life and coping skills, are introduced to music through gospel songs and taught about different musical instruments. Further to this, those with talent are hand-picked for on-going private lessons at no cost to their parents and many have even gone on to start music careers for themselves such as in the case of Asanda Mqkiki who recently opened for Freshlyground- through her association with Treble Effect. Treble Effect get old musical instruments donated or purchased from the public which are refurbished and used in the programme daily. Treble Effect relies on donations from the public as well as participation from the local music community. Local artists such as Niven Markus, Daniel Jay, Gino Soul, Written in Scarlett, Iridescent, Michelle Olivier, James Smith and Wayne Kallis have already embraced what Treble Effect is doing, and the charity has also received many national endorsements from The Parlotones, Khan Morbee, Ard Matthews, Jesse Clegg and Mark Haze and many others.

What “Music is for Everyone” aims to achieve is to bring down top national acts to perform at 33 Chapel St Studios in a structure being used by many venues in Cape Town and Johannesburg. The venue, accommodation, transport are given to the artist and a door split is negotiated between the artists and the venue. “This method allows us to approach all the top national and in some cases international acts, particularly when they are in the area, giving them a great venue to play at with a wonderful cause attached.” said Campbell. Further to this, the artists also get the benefit of my 17 years of PR experience in assisting with the promotion of the shows. It’s a win-win situation and working well everywhere else. What was happening in the past is that top artists were completely by-passing PE when on national tours or ending up at an unknown venue, with no proper promotion. “We have been in contact with most of SA’s top artists and many have expressed major excitement over the addition of this concept in PE. So far, we have already confirmed Dan Patlansky, Elvis Blue, Karen Zoid, Zebra and Giraffe, The Parlotones new album release and we are working on something very special for April, with many other artists lined up” said Campbell.  Every show at the venue, will donate a percentage of the proceeds to Treble Effect. Further to that, all national acts which come down will be asked to give a talk or workshop to the kids of Treble Effect, allowing them to interact with these role models. All support acts will be either bands or artists who have been through the ranks of Treble Effect or local bands or artists who endorse Treble Effect. This way we are also grooming our local talent to share the stage and learn from the greats! Members of the public will be encouraged to bring old, unused instruments to any show, in exchange for a free seat.  “Music for Everyone” will also offer the venue at no charge or costs to local musicians, wishing to stage their own shows. They too will benefit from Michelle’s PR in assisting them with promoting themselves and their events.  “Naturally we could not do this without the support of the community, both from an attendance point of view but also to assist us in spreading the word. Local community based radio station Kingfisher FM grabbed the opportunity to assist us with the promotion of these shows, and we are very grateful for all the support received from them thus far.” Said Campbell

Through “Music is for Everyone”, we aim to bring top class entertainment to the city, but more importantly to give hope to children who need it as well as to promote our own local talent. We aim to teach them how to positively express who they are, where they have come from and more importantly where they are going.

Treble Effect and Michelle Campbell Publicity also plans to do the same with art in the near future- whereby art classes and workshops for the children will be available and art pieces made by these children will be exhibited and on sale at future events.

The first “Music is for Everyone” event kicks off on Friday 27 February 2015 which nationally acclaimed musician Justin Serrao. Justin has wowed PE audiences a few times and will also be leaving for the UK in March where he will be touring with the Parlotones. Justin will be supported by local artists Daniel Jay and Asanda Mqkiki. The tickets are R120 and available at Computicket or at the door. Underculture Contemporary will also be exhibiting some wonderful art pieces which will also be on sale. Picnic baskets are welcome and there will be a cash bar. Call Michelle on 0729973123 for any further info. All events will be on Computicket as well as on Facebook.


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