Visual content marketing: Posting images with your content can boost your social media campaigns


2015 has been the year where we saw a stunning increase of visuals, such as images and videos, on websites, social media and blogs. Welcome to the rise of visual content marketing.

As visual beings, we are naturally drawn to attractive imagery, which is why using visuals as a form of marketing is proving to be more effective than the plain text content marketing we have grown accustomed to.

At Online Innovations, we are on top of the trends when it comes to visual marketing and we have made sure to adopt this type of marketing for our clients’ websites, social media accounts and blogs.

What is Visual Marketing?

With studies showing that people’s attention span is shortening, it’s imperative to do something that will grab someone’s attention – which is why visuals have become so important. On social media, they are very prominent, with Instagram being solely an image and video sharing network.

As far as social media goes, besides the fact that posts with images are more eye-catching and evoke more emotion, studies have shown that they also result in a lot more engagement than what your regular plain text updates would have. Facebook posts with images or videos have said to have 53% more likes than those with just text; and tweets with images get around 150% more retweets.

As of August 2015, Instagram has over 300 million active monthly users – showing us and business owners exactly how important visual marketing has become.

Posting images along with your content on social media forms an effective form of marketing as they are more likely to inspire people to engage with and share your posts.

So, how can Online Innovations help you?

At Online Innovations, we can manage and create posts for your social media accounts. Visually-driven networks such as Instagram and YouTube, as well as Facebook and Twitter in the past couple of years, are easily managed by our team.

Our dedicated and creative team make sure to create visually attractive images and posts.

By ensuring that each post is accompanied by an image or video, we make sure we do what we can visual marketing-wise to get our clients’ the best results and engagement. An example of how we achieve brand awareness as a result of using visual marketing is by placing all images in a company-branded template so that when shared, the company’s brand goes with it all across social networks.

If you’re interested in finding out how we can implement online marketing and

visual content marketing for your brand, give Bronwen a call on 041 365 4919 and visit