Viewers of the long-running soap opera 7th Avenue will hear this program’s signature tune on the box office for the last time on December 26, 2023.
SABC2 and Danie Odendaal Productions announced on Monday that the beloved soap has not been renewed for another season and will come to an end after 23 years and 24 seasons.
Kayleen Bessit, publicity manager of 7th Avenueconfirmed this news to RNews.
“The production team and actors obviously knew this in advance, and all of our hearts are broken. 7th Avenue is such a beloved show, it’s hard to say goodbye.”
According to Bessit, the exact reason for the program’s closure will still be announced.
7th Avenuea brainchild of Danie Odendaal, made its debut on SABC 2 on 4 April 2000 and gave life to beloved characters such as Oubaas, Hilda, Charmaine, Aggie, Emma and the Meintjies family.
The actor couple Ivan Botha and Donnalee Roberts also met on the set of 7th Avenue where their characters later dropped out in the soap opera.
“SABC was proud to work with Danie Odendaal Productions and be part of the journey that led and produced the best Afrikaans soap opera on local television for SABC 2,” said Lala Tuku, SABC’s head of content for video entertainment. .
“7de Laan has penetrated the hearts of millions of South Africans thanks to iconic characters, who continue to hold a place in viewers’ hearts over the years, and powerful storylines by a talented writing team that engaged the audience with relevant topics.
“After more than two decades on the air late 7th Avenue a lasting imprint on the South African television landscape. The SABC wishes all the dedicated and talented actors and crew members of 7th Avenue best of luck with their future projects.”
Thandi Ramathesele, executive producer of 7th Avenue, says although it is bittersweet for the team to say goodbye, their pride is in the results that 7th Avenue had on society.
“By addressing important social issues and promoting inclusivity, the program has made its mark on South African television. Thank you (viewers) for being a part of this remarkable journey with us.”