Ricochet News

Best value for money drinks to buy this summer, given economic slump!

Nov 13, 2018
Best value for money drinks to buy this summer, given economic slump!

SA consumers’ pockets have been hit hard this year following increases in excise duties on vehicles, fuel levies and VAT, which saw food and beverage prices going through the roof. 

Cutting back on luxury food items has become the norm for South Africans, but with the silly season around the corner and increased pressure to spend on gifts and parties, many are likely to face the season with some trepidation.

A bottle of wine already costs about 30c more per 1 litre, while a 750ml bottle of spirits will set one back an extra R14.89 compared to the same time last year. Beer and ciders (340ml) have also gone up by 14c.

Sweltering temperatures will also see consumers spending more on beverages as they reach for the fridge to quench their thirst. Doesn’t matter which way you look at it, more money will be spent on drinks these holidays, which could start tugging on the purse-strings.

To boost festive season spending this year, shoppers could benefit from choosing beverages that provide value for money vs those that eat into one’s pocket.

Here’s a snapshot of how much consumers are currently paying per serving of their favourite drink based on average supermarket prices:

Beverage

Price per cup or single serving (can/box/bottle)

Black tea

20 - 45c

Rooibos tea

40 - 60c

Kids Rooibos

60 – 70c

Green tea

35 - 65c

Earl Grey

60 - 95c

Flavoured Rooibos/herbal tea

R1.30 – R1.60

Fruit infused tea

R1.20 - R3.30

Pure Instant Coffee

85c – R1.50

Hot chocolate

R1.35 – R1.50

Bottled water

R5 – R8

Fruit juices

R5 – R10

Kids fruit juices

R7 – R10

Soft drinks

R5 – R13

Ready-to-drink iced tea

R10 – R13

Sports drinks

R10 – R15

Energy drinks

R12 – R15


Surprisingly, teas – even the flavoured and fruit-infused varieties – have come out tops!

According to Joe Swart, spokesperson for the SA Rooibos Council, tea is the second most highly consumed beverage in the world, after tap water, and is also one of the most affordable beverages on the market.

“Hot drinks, which includes tea, coffee and other speciality drinks, only saw an inflationary increase of 4.8% in comparison to cold drinks that rose by 7%. Tea generally weathers the storm well in tough economic times and due to its low-calorie content also hasn’t been affected by the new Health Promotion Levy or ‘sugar tax’ that has been imposed on cool drinks.

“Already a popular drink among South Africans, Rooibos tea, in particular, offers great value for money, given its abundance of antioxidants and other health promoting compounds, which protect against chronic illnesses, such as heart disease and diabetes. Rooibos is naturally sweet and flavourful because it’s low in tannins, which are responsible for the bitter taste in other teas. Therefore, additional sweeteners, such as sugar isn’t necessary, which adds to its appeal.

"Unlike black tea, Rooibos is also caffeine-free, which means the entire family can benefit from this homegrown brew. Even when comparing flavoured Rooibos tea for kids to other kids’ juices, there’s a price saving of as much as R9.30 per serving.

“It also offers exceptional value when one compares paying 40c to 60c for a cup of Rooibos vs R5 to R13 for a soft drink, which is laden with sugar and only adds to one’s waistline.

“Rooibos’ flavour-enhancing properties also gives consumers plenty of options in terms of culinary use. Think salad dressings, sauces, braai marinades and desserts or use it to make a refreshing iced tea, party cocktail or evening tipple.

“All in all, tea is a good segment to explore, especially when your budget is tight, since there are an abundance of flavours on the market with new infusions being introduced every other month. It’s also a big part of South African culture and makes for an experiential affair, which suits everyone’s palates and pockets,” remarks Swart.

For more info on Rooibos, its many uses, health benefits and more, visit www.sarooibos.co.za.

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