Ricochet News

A first of its kind - the NIVEA Sunslide in Jeffreys Bay

Dec 14, 2016
A first of its kind - the NIVEA Sunslide in Jeffreys Bay

On Tuesday, the NIVEA Sunslide had children lining up and bubbling with excitement at the Jeffreys Bay Beach for their turn on this one of a kind slide. Jeffreys Bay was the first stop on a national roadshow for the NIVEA Sunslide. The event was a huge success as the children made the most of the slide while their parents had a chance to relax on the beach.

As summer is here and children from around the country are looking forward to hours of fun in the sun and water, that means they are also exposed to harmful UV radiation, which is at its strongest in South Africa. The country also has the highest rate of melanoma skin cancer in the world.

In addition children’s skin is thinner and less developed, making it more sensitive to sun damage. As South Africa’s number one sun care brand since 2008* and the world’s current number one **, NIVEA Sun is constantly looking for new, innovative ways to help parents protect their children from the damaging effects of the sun.

However, as much as children love spending time outside, they usually resist or escape the sunscreen application process, making this a frustrating, but necessary exercise for parents. Sun care experts, NIVEA Sun, understand this dynamic, which is precisely what sparked the ingenius concept of a giant inflatable water Sunslide that simultaneously applies sunscreen to children as they slide down the water slide.

Approximately 50 litres of waterproof NIVEA Sun Kids Swim & Play Protection Sun Lotion SPF 50+ is filled into the slide. Once the SunSlide is turned on, hundreds of fine spray jet outlets fitted at the top of the slide, spray down a light film of sunscreen onto the kids as they enter the arch, covering them from head to toe in sunscreen.

This ensures that each child gets equal and even coverage. Once they’re protected, they can go and play to their hearts’ content while parents sit back and relax with total peace of mind.

The NIVEA Sunslide is the first of its kind in the world and will be making its way to South African beaches during December this summer! The massive 4.5 metre high inflatable slide provides sunscreen application, without interrupting children’s fun in the sun.

The NIVEA Sunslide can cover approximately 100 children in an hour and in those hard-to-reach places like behind their ears, between their toes and on the scalp. All it takes is one slide for full and complete coverage and each child will also be given a pair of goggles before sliding down to make sure their eyes are completely protected.

“We know that applying sunscreen to children is essential but it’s also an exasperating exercise for parents and kids. We’re turning this important routine into a fun and exciting experience for children and parents in an innovative way while not compromising on care. We’re looking forward to sharing the NIVEA Sunslide with the rest of SA,” explains Shayna Amaidas, NIVEA Sun Care Brand Manager.

The NIVEA Sunslide will be in your area on the following dates. Note: dates may change due to weather so be sure to check final dates on Facebook, NIVEASA for up-to-the-minute updates.

NIVEA SUNSLIDE BEACH SCHEDULE

EC –13th of December 2016 – Dolphin – Jeffreys Bay
        14th of December 2016 – Gonubie Beach

WC –16th of December 2016 – Clifton Beach
         17th of December 2016 – Big Bay

KZN –21st of December 2016 – Margate Beach
          22nd of December 2016 – Ballito Beach
          23rd of December 2016 – Ushaka Beach – East Coast Radio Beach Festival
          24th of December 2016 – Ushaka Beach – East Coast Radio Beach Festival

All NIVEA SUN products are:

• UVA and UVB balanced protection compliant with Skin Cancer Foundation of South Africa (CANSA) requirements, as well as ISO (European Standards)
• Water resistant formulas compliant by CANSA requirements and ISO European Standards
• 100% reliable sun protection
• Immediate protection – you’re protected the moment it is applied

 * Source: Nielsen. Trade Desk. Suntan preps Report 12MM Feb 2008 –2016 

** Source: Euromonitor International Limited.; NIVEA in the category Sun Care, incl. Sun Protection, Aftersun and Self-Tanning; in retail value terms, 2015

Consumer Care Line: 0860 102 091