Ricochet News

Algoa FM officially launches Big Walk for Cancer 2018

By Jesica Slabbert - Sep 12, 2018
Algoa FM officially launches Big Walk for Cancer 2018

Award-winning local PE-based radio station, Algoa FM, officially launched their annual Big Walk For Cancer for 2018 on Tuesday at The Boardwalk.

This year they welcome a brand new vehicle sponsor; Isuzu, to the team.

They will be parking two pink Isuzu MU-X SUVs at the Isuzu Zone, at the Second Avenue Entrance of The Boardwalk, so that those affected by cancer will be able to write messages of hope on them.

Image from left to right: Dave Tiltmann - Algoa FM Managing Director, Queenie Grootboom, Gishma Johnson - Isuzu Corporate Communications Manager, and Daron Mann.

“This partnership strengthens Isuzu’s commitment to the community and aligns with our employee volunteerism philosophy, ‘Isuzu cares, I care Too,’” says Isuzu marketing manager Tim Hendon.

The Eastern Cape Department of Health and the Department of Sport, Recreation, Arts and Culture are strategic partners of the event.

Funds raised by the 2018 Big Walk will go towards the purchase of a FotoFinder Mole analyser for the local branch of the Cancer Association of South Africa (CANSA). In 2017 the event raised R570 000.

Eastern Cape residents will have the opportunity to be tested for certain cancers and other diseases at free screening sessions held in centres around the province as part of a month-long build-up to the event.

In 2017 over 900 people were tested as part of the awareness campaign linked to the Algoa FM Big Walk for Cancer.

“There will also be free screening on the day of the walk that starts and finishes at the Boardwalk Casino and Entertainment Centre,” said Lwandile Sicwetsha, Eastern Cape Department of Health spokesperson.

The 5km walk is set to take place on the 27th of October which is known as Cancer Awareness Month, starting and ending at the Boardwalk.

“Everyone is affected by cancer. With one in nine South African women and one in six men at risk of developing cancer during their lifetime it is no wonder that the Algoa FM Big Walk for Cancer powered by the Eastern Cape Department of Health is the biggest single mass participation event in the Eastern Cape,” says Dave Tiltmann, Algoa FM Managing Director.

This year’s walk will be led by brand ambassadors writer, columnist, author, speaker and businesswoman Kazeka (Cancer Lioness) Kuse and former broadcaster and founder of sports marketing company Believ Content Agency Xylon van Eyck.

“Both are incredibly inspiring individuals who have beaten cancer,” says Tiltmann.

Algoa FM, who won the Liberty Radio Awards Commercial Station of the Year award, will be running the Big Walk For Cancer for the 20th year this year. They are aiming to exceed the amount of participants they had of 12000 of last year, their highest number of entrants yet.

The Big Walk has also won an award at the Liberty Radio Awards for the Best Community Project as well as being the joint winner of the Best Promotions Stunt/Event.

Entries for the race are now open, online entries are available here, and close at midnight on Wednesday, 24 October. Registration is at The Boardwalk, Lighthouses on Thursday, 25 and Friday, 26 October from 1pm until 7pm.