Ricochet News

Celebrity Services Africa launches The Wire

Dec 1, 2016
Celebrity Services Africa launches The Wire

Global talent, communications and events agency, Celebrity Services Africa (C.S.A.), is excited to announce the launch of THE WIRE – a new, mobile-first site that connects the culturally curious, ‘always-on’ millennial with what’s cutting edge and trending in the fields of art & entertainment.

Inspired by C.S.A.’s pioneering approach to storytelling, THE WIRE aims to give their audience a rare insight into the constant evolution of Africa’s creative landscape. Through exclusive interviews, in depth profiling, behind-the-scenes reporting, studio visits and a constant ear on the ground, The Wire seeks to give both innovative influencers and exciting brands exposure and a voice.

“As the frontrunners in Influencer marketing, C.S.A. understands the way in which consumers interact with brands on a digital level, so it felt only natural to add a digital platform that can connect our audience with established and emerging talent. What’s exciting is the fact that The Wire is not bound by geo-location, giving it the means to shift perspectives without borders and the ability to take the African conversation global” says C.S.A. Director Davin Phillips.

Since its inception THE WIRE has crossed borders into Ghana and Kenya to Nigeria and Uganda to discover and celebrate the continent’s biggest names in entertainment.

Locally, The Wire has built relationships with award-winning artists including Euphonik, AKA, Petit Noir, Nasty C, Cassper Nyovest, and powerful entertainers such as Boity, Nomuzi Moozlie Mabena, and Moonchild Sanelle.

The site has premiered ground-breaking artists series, including countless Q&A’s with SA’s graffiti legends Falko One and Faith47, internationally acclaimed fine artists Lady Skollie and Kristin-Lee Moolman, award-winning designers Laduma Ngxokolo and Albertus Swanepoel, and prolific bloggers Aisha Baker and Lulama Wolf, to name only a few.

In line with C.S.A.’s ability to leverage off various platforms and established relationships, The Wire will open up further opportunity for artists to connect with other influential creatives and brands for exciting collaborations.