Ricochet News

ECPTA appoints Boomtown as media planning and buying partner

Apr 25, 2019
ECPTA appoints Boomtown as media planning and buying partner

Port Elizabeth - Following a successful tender process, Boomtown has been appointed by the Eastern Cape Parks and Tourism Agency (ECPTA) as its media planning and buying partner.  

Based in East London, the ECPTA aims to promote responsible tourism and conservation for the sustainable development of the Eastern Cape.

A previous client of Boomtown, it is delighted to be working with ECPTA once again. A three-year contract, Boomtown will be ensuring the ECPTA will be visible to the right people at the right time in order to increase visitor numbers to the Eastern Cape.

“Tourism is potentially a significant economy for the Eastern Cape, and it’s great to be a part of an organisation that drives people to our province for them to experience all it has to offer,” remarks Boomtown Account Manager Lisa Snyman.

“Boomtown has an established track record of delivering tangible results, and we’re excited to be working with them again,” adds ECPTA Acting Chief Marketing Manager, Lavinia Shaw.

“The Eastern Cape has a lot to offer holiday makers, and we’re excited to drive more local and international tourists to our province.”

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