First Choice winter custard campaign launches
Launching on June 5th, the First Choice winter custard campaign created by Boomtown, is set to hit selected stores nationwide.
Everything in life is better when you have someone else by your side, and the campaign uses lyrics from famous songs plays on this, and highlights how First Choice’s rich, creamy custard makes desserts taste better. “The First Choice custard brand is light-hearted and we wanted to have some fun with it,” explains Boomtown Account Manager, Jess Massyn. “We wanted the creative to give the pack some character and personality, and for the consumer to be able to relate to the visual.”
The visual created by Boomtown included a quirky cut-out look and feel that gives a personality and 3D effect to the design. In-store media will encourage consumers to purchase, and at selected stores throughout South Africa there will be interactive experiences, including sampling.
“Just like the summer and Pour Your Heart Out campaigns, First Choice wanted to give back to its consumers,” adds Massyn. “Shoppers who buy any First Choice custard, stand the chance to win R5,000 weekly, or one of the three R15,000 grand cash prizes.,” adds Massyn. “All they need to do is dial * 120 * 5534 # and follow the prompts.”
Related Stories
Nelson Mandela University (NMU) BEd student...
Environment, Forestry and Fisheries Minister Barbara Creecy says efforts to save the rhino are paying off as poaching numbers decrease...
The South African National Roads Agency SOC Ltd (SANRAL)...
Teamwork and swift coordination between SAPS members and a private security company resulted in the arrest of three house robbery suspects in Kabega Park, Port Elizabeth, over the weekend...
A 25-year-old Kwanoxolo man was shot in his buttocks after three unknown males entered his house in Joza Street Street during the early hours of Saturday morning...
Eastern Cape SAPS Provincial Commissioner, Lt Gen Liziwe Ntshinga, has welcomed the life sentences handed to two "ruthless and cold-blooded killers" in the Port Elizabeth High Court on Friday...
Police in Queenstown are searching for mother of a one-day old baby...
Kabega Park detectives in Port Elizabeth are searching for a suspect/s, who stabbed a 31-year-old Kuyga man to death on Thursday night...
Friday marks 20 days to the Africa Cup. The 4-day cycling event will see 20 African nations competing in races in Nelson Mandela Bay that will offer UCI points towards qualification for the 2020 Tokyo Olympic Games...
The Democratic Alliance (DA) in Nelson Mandela Bay on Friday acknowledged the judgement handed down in the Makhanda High Court on Thursday against Nelson Mandela Bay Municipality...
