Ricochet News

First-ever Jenni Gault BellaBabe crowned

By Jesica Slabbert - Oct 24, 2017
First-ever Jenni Gault BellaBabe crowned

While seeking the right face to represent their new brand of jewellery, Jenni Gault International Jewellery Design came up with a concept for their first-ever BellaBabe campaign.

This campaign saw 15 local Port Elizabeth ladies, between the ages of 21 and 24, enrich themselves through workshops and events to mould them into the perfect brand ambassador.

“We were looking for an ambitious, responsible, young lady, who has poise, elegance and a passion for fashion,” brand owner, Jenni Gault.

“We wanted someone who is looking for a platform to build their personal brand in the Bay –someone, who is looking for the correct opportunities to network and be a spokesperson for our beautiful bay.”

She said that they trained in workshops and went to events over the course of three months, each being watched by four judges along the way, to see, who would be the very first BellaBabe in 2017.

The finalists were put to the final test on Monday at the BellaBabe Gala evening, which was held at the Tramways Building in Baakens Valley, Port Elizabeth, where a winner emerged after after an evening of tough questions and walks down the runway in fabulous gowns and dresses.

The runner up for the campaign was announced as Jade Botha and the winner of the Jenni Gault BellaBabe campaign 2017 was announced as Elizabeth van Rensberg.