Ricochet News

Flower sales nearly double over Valentines Day in South Africa, but men take it a bit slower…

Feb 16, 2018
Flower sales nearly double over Valentines Day in South Africa, but men take it a bit slower…

Everyone chooses to gift their significant other differently for Valentine’s Day, but this year there was a clear winner among South Africans – flowers, and lots of them!

Pick n Pay has reported a 96% increase in the number of Valentine’s Day flower bouquets (roses, rose-based bouquets and bunches of flowers) sold between 12-14 February 2018, when compared to the same period last year.

Analysing the sales trends, Pick n Pay’s Head of Marketing, John Bradshaw, says that over two thirds were sold on 14 February. “What made us smile is that sales of Valentine’s Day products continued into the day after Valentine’s Day - 15 February - of which 90% were sold to men!”

He adds that there was also a steady build up in the purchases of chocolates, wine, sushi and the Valentine’s Day meal deal over the same period. “Having a romantic meal at home seemed to be a popular way to celebrate the day and stretch budgets further.”

While flowers and a dinner may seem like a cliché, sometimes it can be the best option. Bradshaw points to a survey Pick n Pay ran on their Facebook this week which asked their fans to share the worst gift they have received for Valentine’s Day.

“We received hundreds of comments and the results were quite surprising and diverse, ranging from an expired gift card, repackaged gifts from past partners, household items from an ironing board to a mop, a used soap on a rope, a “please call me”, and a bottle of hot sauce paired with a taser.”