Ricochet News

Ford posts more record sales despite continuing market slump

By Charl Bosch - Nov 5, 2015
Ford posts more record sales despite continuing market slump

The Ford Motor Company of South Africa (FMCSA) posted new vehicle sales highs for October with an increase of 4.8% to 6 657 units.

Aimed a decrease of 3.3% in new vehicle sales for the first ten month of 2015 compared to the year before, the Detroit-based automaker also increased its total vehicles over the same period by 5.2%, to 65 304 units.

In addition, the marque’s top selling Ranger, which posted sales in October of 2 740 units, continued to increase its foothold in the vital light commercial vehicle (LCV) segment, with a 25.3% increase to 28 398 units from January to October this year.

On Tuesday, the National Association of Automobile Manufacturers of South Africa (NAAMSA) recorded yet another dip in the sales of new vehicles with an 8.6% decrease from 59 335 units in 2014, to 54 244 this year. Sales of new passenger vehicles dropped 10.9% from 40 608 units to 36 175, while light commercial vehicles sales plunged 4.1% from 15 817 to 15 171.

Speaking at a media briefing in Port Elizabeth on Thursday, FMCSA Sub-Saharan Africa President and CEO, Jeff Nemeth, said the company’s outpacing of the local industry and continuing growth in Ranger exports, has further cemented South Africa as one of Ford’s key markets.

“The growth we have seen during the third quarter really buoyed our operations in South Africa, and we feel really proud to have contributed to Ford’s global market increase during the third quarter of this year,” Nemeth said.

Earlier this year, FMCSA celebrated another milestone with production of the 250 000th Duratorq TDCi turbodiesel at its Struandale engine plant. The plant, which is the sole supplier of engines powering the Ranger, is expected to further benefit when exports commence to China and India, where production of the recently launched Everest SUV takes place.

Sharing the same platform as the Ranger albeit in revised from, the Everest posted strong gains in its first full month of sales with 154 units being snapped up. Elsewhere, the EcoSport continued its dominance of the compact crossover SUV segment with 968 units sold, while the Fiesta recorded its best month of the year with 1 004 sales.

Following the launch of the Fusion, Transit / Tourneo Connect, B-Max, Figo, Everest and refreshed Focus, the Blue Oval is set to finish the year off on a high when the much anticipated Mustang makes its local debut next month.