Ricochet News

INTERVIEW WITH... Jeff Clause, CEO of St Francis Links

Apr 13, 2015
INTERVIEW WITH... Jeff Clause, CEO of St Francis Links

St Francis Links, which can be found in the village of St Francis Bay, is a top-ranked golf course and residential estate. The course won Best New Course in South Africa in 2007 and is currently rated by Golf Digest in the national Top-10. We chatted to its CEO, Jeff Clause, about – obviously, golf. 

Business Link Magazine (BLM): Why, in your opinion, do so many businessmen play Golf?

Jeff Clause (JC): The golf course represents neutral ground for business. There are no distractions and one can certainly learn a lot about a person on the golf course - his demeanour on the course and how he handles good shots and bad ones is a good way to judge character.

As a PGA Professional, I was once asked to look after a guest for a member. After the game, the member brought me a drink and thanked me – they had settled a big business deal.  

BLM: What makes St. Francis Links corporate sports offerings unique?

JC: I like to make every corporate outing something very special – from the personalisation on the lockers and carts to special attention on the course, with a welcome talk before the game and a prize giving after.

It is becoming more popular to select a few VIP clients or colleagues, rather than hosting a major event, and do something very special for them – golf in the afternoon, a shoot-out after with drinks on the 17th, dinner, accommodation on the estate, breakfast and a leisurely drive back (maybe even more golf!). We tailor every event to the client’s needs and wants. Oh, the non-golfers also have plenty to do!

BLM: Do you offer special rates?

JC: I really like to provide added value – a visitor may pay a green fee and walk for R575 (still one of the best green fees for a top 10 course). However, if you come with eight players or more, the value may include a cart and halfway snacks! The second Wednesday of every month is our ‘Open Wednesday’, sponsored by Scott Keevy and ITEK. Great rates with a nice pack of meat for the winners!

BLM: How do corporates get in touch with you?

JC: From conference to golf clinics to golf to boat cruises to hiking to fishing to eating to sleeping in beautiful St Francis, email [email protected] or [email protected] or call 042 200 4500.