Ricochet News

Jendamark backs City ambassador and Ironman star Kyle Buckingham

Dec 4, 2017
Jendamark backs City ambassador and Ironman star Kyle Buckingham

Kyle Buckingham, based in Port Elizabeth on Friday announced his partnership with Jendamark Automation (Pty) Ltd, as his title sponsor starting as of the 1st December 2017. Jendamark is proud to be associated with Kyle, a born and bred Pro Ironman triathlete from Nelson Mandela Bay.

Jendamark Director, Graeme van Zyl, was on hand to announce the sponsorship. 

“We at Jendamark would like to mentioned just how great is to support Kyle in his dreams to reach the top in his sporting career of Ironman triathlon.”

Graeme van Zyl added “as a company based in Nelson Mandela Bay, we believe our support will help him travel and race across the world to reach new highs in this sport.

"We are also very excited that not only will Nelson Mandela Bay be hosting the Ironman African champs in April but also the Ironman 70.3 World Championships in September. The whole of the Jendamark team wishes Kyle the best of luck with all his training and racing.”

The Mandela Bay Development Agency is responsible for the City ambassador programme for the Ironman 70.3 World Championship in Nelson Mandela Bay.

Luvuyo Bangazi, the Marketing Manager, had this to say "Buckingham is a great ambassador for Nelson Mandela Bay, always actively promoting the City wherever he can so we are thrilled for this partnership and for us demonstrates the possibilities for Nelson Mandela Bay business when choosing to back and support local talent, everyone is a winner".  

Buckingham starts his first race on the 28th Jan 2018, the Ironman 70.3 held in East London, and follows it on to race the Ironman here in NMB in April 2018. Buckingham will then head overseas to travel and race and will be heading back in September for the World Championships.

About Kyle Buckingham

Born in South Africa in 1983, Kyle started running and cycling at 24 and did his first ever triathlon at the age of 25. Kyle was born in Port Elizabeth, home of Ironman South Africa, which is a race he would like to win one day.

At the age of three months he had one of kidneys removed. When Kyle is not training for the next big event, you can find him surfing, playing golf and spending time with his wife, Lauren and friends.

Kyle, a two time Ironman Champion and World Age Group champion had a stellar year in 2017 including a fast top field 4th place here in Nelson Mandela Bay as well as a coveted 2nd place at the Ironman South American Championship in May.

Corporates wishing to contact Kyle for sponsorship opportunities can get in touch here: www.kylebuckingham.co.za

About the Ironman 70.3 World Championship 2018 Nelson Mandela Bay

About the IRONMAN® 70.3® World Championship - 4500 athletes are expected to qualify from over 104 races around the world - Each athlete usually travels with 3 to 4 support crew, family, sponsors and more - Athletes will be qualifying from IRONMN® 70.3® races around the world – 29% Europe, 24% North America, 18% Asia-Pacific, 11% Latin America, 8% South Africa, 4% Middle East and 6% other (92% of the field will be international).

Well over R300 million in direct spend is expected to be spent in Nelson Mandela Bay and Province. Estimated based on the following : 4,500 Athletes , 15,750 – Supporting Guests/ Family/ Coaches , 202, 500 – Estimated number of Bed Nights (based on a 10 night stay) , R303, 750, 000 – Est. Direct Spend (based on an average spend of R1,500 per day).

Image: From Left: It’s a dal. Mandela Bay Development Agency Marketing Manager Luvuyo Bangazi, Kyle Buckinham andJendamark Director, Graeme van Zyl shakes hands on it.