Ricochet News

Kelston Motor Group donates R40 000 to the fight against breast cancer

OCTOBER 18, 2016
Kelston Motor Group donates R40 000 to the fight against breast cancer

Port Elizabeth-based Kelston Motor Group handed over a cheque, valued at R40 000, in support of the local fight against breast cancer at a breakfast fundraiser held on Saturday at the Boardwalk Convention Centre in Port Elizabeth. 

The annual Breast Cancer Breakfast fundraiser was founded 15 years ago by prominent Nelson Mandela Bay Public Relations personality and expert, Michelle Brown. The fundraiser takes place during October, to coincide with both the National and International Breast Cancer Month commemorations.

Originally hosted as a tribute to Michelle’s mom, who passed away 14 years ago, the fundraiser is helping other sufferers to beat breast cancer.

“Every single cent of the monies raised is handed to Breast Cancer – over the past few years, the Look Good Feel Better Foundation has been the worthy recipient,” described Michelle.

“I am constantly in awe of the incredible women, who are going through their treatment, and the amazing women, who are volunteers at Look Good Feel Better… and salute them all!”

For its contribution, the Kelston Motor Group ran a campaign that included all their lady customers and all their dealerships – who include the Eastern Cape based dealerships: Market Square VW Uitenhage, Grahamstown & Queenstown, Peugeot Citroen PE, Market Square MasterCars Port Alfred and Queenstown Ford.

“The campaign was for all lady buyers in the month of August, Women’s Month,” described Leonie Coetzee, Marketing Manager at Kelston Motor Group. 

“For every lady, who bought a vehicle at any of our dealers in the Kelston Motor Group, we gave them an additional R4 000 discount as well as promised to donate a R1 000 for every deal made with a lady buyer.”

In the end, they managed to raise R40 000.

“We truly want to thank all the lady buyers for their support to our brands and to enable us to donate the R40 000 to the Look Good Feel Better Foundation and we trust that we can better this amount in the coming years,” said Leonie.

Image: Leonie Coetzee, Marketing Manager, Kelston Motor Group, and Margaret Hewson, Programme Director from the Look Good Feel Better Foundation, with the R40 000 cheque from Kelston Motor Group.