Ricochet News

MBDA appoints Boomtown for marketing services and media buying brief

Apr 11, 2018
MBDA appoints Boomtown for marketing services and media buying brief

Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying.

The proudly Nelson Mandela Bay agency is delighted to be working with the MBDA again, and to be part of the area’s growth, rejuvenation and development.

“Everyone here at Boomtown believes in what the MBDA is looking to achieve, and it’s the base of what’s to be a successful partnership,” remarks Boomtown MD, Andrew MacKenzie.

Luvuyo Bangazi, marketing and communications manager for the MBDA adds: “The MBDA is a special purpose company of the City and is always depended upon to initiate and carry out innovative and creative solutions that change the socio-economic landscape of the City. IT is important for us to partner with local businesses that carry the same vision, passion and drive to see the City doing well.”

“Boomtown demonstrated this capacity throughout the transparent and fair tender process.” concluded Bangazi

Working on the evolving image and the brand of Nelson Mandela Bay, Boomtown’s brief also incorporates the purchase of media space, and the strategic placement of advertising for the MBDA.