Ricochet News

Molo Festival of Triathlon runs in conjunction with the Ironman 70.3 World Championship

By Liesl Silverman and Afikile Lugunya - Jul 24, 2018
Molo Festival of Triathlon runs in conjunction with the Ironman 70.3 World Championship

The Molo Festival of Triathlon was launched on Monday, with the strategic objective of repositioning Nelson Mandela Bay as an iconic Sports Tourism destination.

The festival will run ahead of and in conjunction with the Ironman 70.3 World Championship which is being hosted in Nelson Mandela Bay on the 1st and 2nd of September.

The Molo Festival, hosted by Port Elizabeth, has been designed to get all citizens in the Bay involved with the Ironman 70.3 sporting event, through different programmes, events and activities.

These programmes and events include- The Schools Triathlon development clinics, The Championship Swim race, The Hobie Beach cultural Village, the Spectator Zones and the Finisher Shirt Friday.

All of these events will contribute to getting the citizens of Nelson Mandela Bay to be part of the Ironman 70.3 Championship.

Executive Mayor, Athol Trollip, spoke at the launch of the Molo Festival and said “We are potentially the sport capital of the country and this continental event will put us on the world stage and could potentially make us an iconic sport tourism destination”.

It has been suggested that the size and impact of the Ironman 70.3 will be greater than the World Cup event hosted in Port Elizabeth in 2010, with 85 countries being represented, 5000 athletes competing and an additional 15,000 visitors accompanying the athletes.

It is also estimated that there should be a direct spend of R400 million in the city, from tourists and foreign visitors, during the Championship.

Athol Trollip also commented on the new ‘Molo’ branding and said “We are going to promote sport through the ‘Molo’ slogan”.

“We are branding our culture and city, by calling it Molo Festival of Triathlon. From now on everything will be prefaced with ‘Molo’, as it will define our city as a friendly and embracing place, where we make every guest feel welcome”, he added.

The Schools Triathlon development clinics will introduce underprivileged youth to the sport of triathlon and prepare them as future champions.

The clinics, for young ones aged 10-14, will take place in Uitenhage on the 28th of July, Motherwell on the 4th of August and Walmer on the 18th of August.

The Championship Swim race will take place on the 11th of August at Kings Beach.

For more information on the events happening during the MOLO Festival triathlon, visit the official website: www.molomandelabay.com today.

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