Ricochet News

Municipality in running to make legislative history with ambush marketing by-law

May 2, 2018
Municipality in running to make legislative history with ambush marketing by-law

When the Nelson Mandela Bay Municipality’s Ambush Marketing Bylaw (currently still a draft) is enacted, it will be the first metropolitan municipality in the country to have done so.

Once passed, the provisions of the bylaw can be invoked to provide legal remedies since ambush marketing can dilute the commercial value of an event for the sponsor and the organizers of events.

Cindy Jonker from Goldberg and De Villiers Inc. says existing legal remedies to counteract ambush marketing is provided for in civil law but it can be a costly and time-consuming affair.

“The main problem with current legal remedies is the cumbersome nature of applying and enforcing it when it arises in practice.”

The ambush marketing bylaw will enable the Metro Police, the South African Police Services and other relevant officials to react swiftly by removing ambush advertising from advertisers that deliberately seek to benefit from sanctioned events, Jonker added.

A current public participation process is ongoing, to allow event companies, organisers, public relations and marketing officers and other stakeholders to familiarize themselves with the contents of the bylaw and to provide input.

Residents from Seaview and surrounds get their turn tonight (Wednesday) during a session at the Seaview Community Hall at 5pm.

Schedule of remaining meetings:






Wednesday, 2 May 2018

17:00 – 18:00


Businesses and  residents (Ward 40) 

Seaview Community Hall

Thursday, 3 May 2018

17:00 – 18:00


Businesses and  residents (Wards 1 and 2)

Freedom Church, 7th Avenue, Summerstrand (Old Portuguese Hall)

Friday, 4 May 2018

14:00 – 15:00


Businesses and  residents  (Ward 4)

Walmer Multipurpose Sport Centre

Friday, 4 May 2018

17:00 – 18:00


Businesses and  residents  (Ward 3)

Walmer Town Hall


Availability of the Draft Ambush Marketing Bylaw

The Draft Ambush Marketing Bylaw will be available for inspection during normal office hours at all municipal customer care centres and public libraries; or can be obtained from Ms Rebecca Nyangaresi-Gatang’i (rgatangi@mandelametro.gov.za ) at the NMBM Sport, Recreation, Arts and Culture Directorate (SRAC), which is situated at 31 Park Drive, Port Elizabeth; or visit the NMBM website at: www.nelsonmandelabay.gov.za/DataRepository/Documents/draft-ambush-marketing-bylaw-april-2018.pdf to view the policy document online.

All comments must be submitted by no later than 14 May.