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Nelson Mandela Bay launches 2017 Tourism Month programme

By Jesica Slabbert - Aug 31, 2017
Nelson Mandela Bay launches 2017 Tourism Month programme

The Nelson Mandela Bay Municipality’s tourism office on Thursday officially launched its 2017 Tourism Month campaign at the Athenaeum in Central, Port Elizabeth.

Tourism Month is celebrated annually in September and Nelson Mandela Bay Tourism (NMBT), the Eastern Cape Parks and Tourism Agency (ECPTA) and the Nelson Mandela Bay Municipality will be collaborating this year to realise the ‘I Do Tourism’ campaign, under the theme of ‘Sustainable Tourism Development’.

“I think that the ‘I Do Tourism’ campaign is one of the most exciting campaigns that SAT has done in a very long time, and I am very proud that the city is a part of it,” said Andrew Whitfield, Nelson Mandela Bay Municipality councillor of Economic Development, Tourism and Agriculture and keynote speaker at the launch.

Following the success of last year’s #ShareTheBay campaign; in which locals and visitors were encouraged to digitally share their experiences in Port Elizabeth, Uitenhage and Despatch, the second #ShareTheBay exhibition will take place in the month of September at the Athenaeum.

“Digital and social media has assisted NMBT in their goal of reaching a global market, creating local ambassadors and uplifting industry stakeholders and the creative arts within the community,” said Nelson Mandela Bay Tourism’s CEO, Mandlakazi Skefile.

The public is invited to visit the Athenaeum during the month of September to view the exhibition where prints of the ten selected photographers can be views. The prints will also be available for sale and profits will go toward sponsoring a group of underprivileged youth on a tour to Addo Elephant National Park.

According to the Portfolio Head of Economic Development, Tourism and Agriculture, tourism has been identified by Nelson Mandela Bay Municipality as a key growth sector, with a great potential to develop and grow the economy of the region and for the creation of much needed jobs.

“Tourism is very important to the sustainable growth of our economy as a city and we take it very seriously,” explained Whitfield.

In addition to the month-long exhibition in September in celebration of Tourism Month, Nelson Mandela Bay Municipality will also assist, host and organise a variety of activations.

 “When people come into our city and complain that there is nothing to do, it makes me so mad. Because there is so much to do in Nelson Mandela Bay, we have to be one of the most diverse tourism destinations in this country. We are certainly the most biodiverse,” said Whitfield.

“This Province is quite phenomenal, because there is no more authentic tourism experience anywhere in the world than in the Eastern Cape.”

Caption (from left to right): Reuanne Smith from NMBT, Mr PE UberMANn 2017 Jon-Paul Raper, Cllr Andrew Whitfield, Mr PE UberMANn finalist Amandla Didiza.