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Nelson Mandela University explains idea behind new logo

By Afikile Lugunya - Jul 21, 2017
Nelson Mandela University explains idea behind new logo

If you were also not impressed by the new logo of the Nelson Mandela University, which formally came into being on Thursday, then you may want to read below about the idea behind the university's new branding.

News of the name change drew mixed reactions from students with some calling it a waste of money and others claiming the new Nelson Mandela University was bland and uninspiring.

"The rationale behind our new name and brand. The name is our logo! The name Nelson Mandela is universally recognised," the Nelson Mandela University said in a statement.

"This is why the name is our University’s new logo. No crests nor intricate designs are necessary when you bear the name of one of the world’s most iconic statesmen."

According to the university, the circle replacing the ‘O’ symbolises the globe and Ubuntu. The triangle replacing the ‘A’ represents growth, adaptability and forward-thinking.

"When these the shapes are used together they represent diversity. These shapes will become the creative elements in developing our new brand identity," it added.

"The choice of the dark blue as the primary University colour is representative of maritime, wisdom and stability, while the splash of yellow is indicative of vibrancy, loyalty and being grounded. Yellow is also associated with the African continent, with the colour featured in abundance in many of national flags of African countries.

"The name logo was designed to have an African feel, while still being international. The simplistic use of the shapes and a replacement of letters with shapes is symbolic of innovation."

Speaking at the launch of the Nelson Mandela University at its Missionvale Campus in Port Elizabeth, Nelson Mandela Bay Municipality Executive Mayor, Athol Trollip, said that he welcomes the name change.

Trollip was among dignitaries, who included Deputy President Cyril Ramaphosa, who were invited to the ceremony.

“I support the name change 100 percent. I think the challenge that we faced as a city and the university was what connects us,” the Mayor reflected.

He said the institution must focus on produce competent graduates and passionate students.

“The best way that as a city we will help is to open opportunities where those students will work so that we can grow our economy,” Trollip added.

“I hope that despite the name change that we, as the city, will be able to form bonds and relationships that will help us find solutions to our common challenges.”