Ricochet News

New Port Elizabeth office for Caltex Eastern Cape Marketer

By Charl Bosch - Sep 15, 2014
New Port Elizabeth office for Caltex Eastern Cape Marketer

East London-based master fuel franchisor, Caltex Eastern Cape Marketer (CECM), officially opened the doors to its new Port Elizabeth regional office on Monday September 15th, with the aim of providing a more efficient and effective service to dealers in the Western half of the province.

“Today’s opening is yet another key milestone in our growth path, and we intend to continue looking for opportunities to grow the brand and our retail outlets in this area,” said CECM co-founder and CEO, Clive Berlyn.

Along with his late friend and fellow Caltex retailer, Richard Ndugane, Berlyn founded CECM in 2005 after striking a deal with Caltex parent company, Chevron, to take over the transportation and distribution rights of the Caltex brand in the province.

During 2012, CECM invested R130-million into acquiring an additional 41 sites, expanding from its original base in East London, to the rest of the province.

Berlyn also stated that R69-million of the original R130-million had been invested into Nelson Mandela Bay, while an additional amount of R18-million had been spent on five new retail sites, the replacement of underground storage tanks as well as the remodelling and upgrading of sites.

“We are a proudly Eastern Cape company, having started from humble beginnings with 34 sites in the Transkei area in 2005. Today, we have 98 sites across the province, and sped 98% of our non-fuel expenditure here in the Eastern Cape,” Berlyn said.

In February of this year, Berlyn sold a 22% share in CECM to African Pioneer founder, Steven Dondolo, for a reported R15-million, with the aim of establishing 100 Caltex petrol stations across the province by 2015. Three months later, CECM delivered a record haul of one billion litres of fuel.

In another first, CECM have also signed-up as a sponsor of the popular Nelson Mandela Bay Urban Run due on September 20-21.

“The event is focused on highlighting the regeneration of the inner city of Port Elizabeth, a key part of growing the local economy, and so aligns with our core values of supporting and growing local businesses. We hope that this is the start of a partnership with events that support the community who support us,” Berlyn added.


CAPTION: Caltex Eastern Cape Marketer (CECM, Clive Berlyn (centre) at the unveiling of CECM's new Port Elizabeth office in Frank Street, Newton Park. With Berlyn is the CEO of Chevron South Africa, Stephen King (left) and CECM Board Member, Greg Webb (right). FILE IMAGE