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OPINION: The Worst Municipal Logo & Website In The Eastern Cape

By Tai Chishakwe - Nov 6, 2014
OPINION: The Worst Municipal Logo & Website In The Eastern Cape

It is one thing for municipalities to underperform in service delivery and financial management, but when they cannot even get a proper logo or website designed or have their social media up to date and working – that it is laughable!

You would expect that anyone would understand the value of making good first impressions, especially for municipalities that are always taking a beating in the media, but it’s not so for several Eastern Cape municipalities. There are many municipalities who have gotten it wrong online, but I thought about drawing your attention to this particular authority.

Worst municipal logo in the Eastern Cape

No doubt, the Nyandeni Local Municipality takes the trophy for the worst municipal logo in the Eastern Cape. Unless, you love doodles, the above scribble can never be said to be a logo – this should be criminal! It looks as if someone sketched it in Microsoft Paint and shockingly everyone around them thought it was the best logo that they had ever seen…

Here is how the municipality describes this logo on its website; “Our logo reflects to our history i.e. WOMEN WITH HEAD LOADS: This is a historical symbol of the origin of the people of Nyandeni with the history that Chief Ndamase fought with his brother at Qaukeni and decided to run away. He used the head loads (inyanda) to cross the Umzimvubu River hence the name eNyandeni came to being.”

Could not get the answers but like you wanted to know if the municipality actually paid for this…

Worst municipal website in the Eastern Cape

This little-known local municipality again takes the trophy for the worst municipal website in the Eastern Cape. It has a basic WordPress website that looks as if it was put together by high school students. See the full website at www.nyandenilm.gov.za.

Below is the ‘Welcoming message’ on the website – it’s riddled with grammatical mistakes and does not leave the visitor with a sense of wanting to visit this municipality;

“Welcome to Nyandeni Local Municipality website, the municipality its under the district of O.R. Tambo and its one of the 5 Local Municipality under this district which are King Sabatha Dalindyebo, Port St Johns, Mhlonhlo and iNgquza. There are two towns under Nyandeni Local Municipality which are Libode and Ngqeleni. Our main buildings are situated at Libode and the Physical Address its; Municipal Building, B. N Nomandela Drive, Libode…”

It’s not only bad because it’s an uninspiring WordPress theme – by the way, I have seen some very creative WordPress websites and blogs, this website rates poorly in user friendliness as well.  This website and its pages – a number of which gave connection error messages, took an average 10 seconds to load.  

But they are not alone, quiet a number of Eastern Cape municipality websites visited for this article had poor functionality, poor performance, poor design and were out of date by a number months. Basically, the websites are useless – except for contact details and by-laws etc.  

Social media for the sake of doing this social media thing as well!

When you click on the Twitter button on the top right had corner – you are taken to a WPTwits handle – which obviously has nothing to do with the municipality.

Shockingly, Nyandeni municipality is not the only one guilty of this one. There are several Eastern Cape municipalities with Facebook Pages and Twitter profiles that are either not up to date by several months or when never updated since they were created.

One then wonders how much these municipalities paid for fancy tools they obviously do not need – or they were just sold these – and since everyone is doing it nowadays, they signed up without proper training and thought into managing social media.

This article will not delve into what a logo or website should look like, but understandably nowadays it is through a website, corporate materials and social media that first contact is made – the need to then make good first impressions can never be overstated.