Oracle Media hosts social media workshop for business marketers

Port Elizabeth-based social media experts, Oracle Media, on Wednesday hosted a social media workshop with the aim of educating local entrepreneurs to promote and market businesses through social media platforms.

The event was held at Isango Gate Boutique Hotel in Summerstrand, Port Elizabeth.

Speaking at the workshop, Oracle Media founder and Chief Executive Officer, Neil Barker, said that people nowadays believe everything that is shared on social media and businesses need to use these tools to engage with their clients and market their businesses.

“Facebook is growing gradually; it is now a great tool for businesses to educate and inform people about the products they offer and to engage with their clientele on a daily basis to keep people interested in what they are offering,” said Barker.

“If you open a Facebook page about your business, remember that is the face of your business that will grab people’s attention, make sure that everything on the page is interesting and up to date.”

He however said that a business’ social media channels cannot be just set on ‘auto-pilot’.

“Having a Facebook page of your business is not enough, one needs to be active and interact with his clients and people, who show interest,” he said.

Barker added that when done correctly, the rewards from social media are numerous.

He said interesting updates can potentially reach millions, which in turn can hugely increase brand recognition. Increased visibility to a larger audience can only mean that more people will become familiar with one’s business and what one does.

Baker said that as a business, Oracle Media has also built its success through engaging and interacting with its clients by mastering the art of using social networks for marketing.

“At all times, I schedule to interact on social media with clients making sure information is easily accessible, and entice clients,” he described.

Oracle Media is also offering training to local businesses on how to use social media effectively in marketing a business on social media platforms and the regulations.

Delegates at the workshop were also taken through a practical session that showcased the components of Facebook and how to use them effectively.