Ricochet News

Ricochet Publishing acquires Kids Connection

Mar 14, 2016
Ricochet Publishing acquires Kids Connection

Ricochet Publishing recently bought Kids Connection from Wendy Beaufort.  Launched in 2005, Kids Connection remains the only award winning information directory in South Africa with products and services related to families with children from new-borns to 12 years old.

“Wendy did a superb job in launching and producing such a successful and well utilised magazine and website.  It is no surprise that she won numerous awards with Kids Connection including the Shoprite Checkers SABC2 Woman of the Year in 2008 and 2010,” says Graeme Lund, owner of Ricochet Publishing.

“We have been in the publishing business for nearly twenty years and are very pleased to be adding Kids Connection to our portfolio. We intend maintain the high standard set by Wendy. Kids Connection complements our existing stable of publications and increases our footprint of readers,” adds Graeme.

Ricochet Publishing currently publishes Business Link, Home Food and Travel, Wedding and Function, RNewsand Bargain Buys

“We offer a well-balanced combination of print, email, internet and social media advertising.  Our readership in the Eastern Cape is significant both in numbers and in the targeted audience that we aim to reach.  We have always focused on people with disposable income and people who make financial and business decisions and Kids Connection furthers this objective,” explains Graeme.

Wedding and Function is franchised nationally and Kids Connection has a national footprint. Ricochet Publishing has also published Home Food and Travel on the Garden Route and in Gauteng.

Asked if he intends expanding nationally Graeme says, “Most definitely. We have a very effective business model and we intend to franchise some of our other products.”