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Sneaker Exchange hits Port Elizabeth shores this June

Jun 10, 2019
Sneaker Exchange hits Port Elizabeth shores this June

Port Elizabeth - Officially known as the largest sneaker expo in Africa, Sneaker Exchange (SXC) came from humble beginnings only six years ago but now boasts close to 4,000 attendees per.

Known as the place where sneaker collectors and aficionados can buy, sell or trade sneakers, as well as buy locally and internationally produced apparel and footwear, SXC is more than a product expo. Adding live music, activations and entertainment to the mix, the event is fast becoming one of South Africa’s most talked about annual events and is held annually in Cape Town, Johannesburg, Durban, Bloemfontein and now – finally – Port Elizabeth.

Africa’s largest sneaker expo finally makes its way to the Windy City

Event details:

- Date: Saturday, 15 June 2019

- Venue: The Gallery on Produce, 7 Produce Street

- Time: 11h00 to 19h00

Tickets can be purchased from Computicket for R80 per person, and R100 at the door.

Link: online.computicket.com/web/event/sneaker_exchangepe

The live entertainment line-up will include artists such as:

- YoungstaCPT,

- Boity,

- Reason, and

- Port-Elizabeth-based artist Fabiano.

Local DJs in attendance will be:

- Twinspin,

- Veezus, and

- Liam

The event, to be hosted by Jade John and Sphaka from VUZU TV fame, will also be hosting local and international fashion labels, big-name brand activations, cultural talks and a sneaker cleaning station courtesy of KIWI.

Sneaker Exchange started in 2013

The inaugural SXC in 2013 had very humble beginnings. The event saw a few dozen die-hard sneaker collectors and aficionados in attendance at a coffee shop in Woodstock, Cape Town. Since then the event has grown exponentially year-on-year in multiple city centres such as Johannesburg, Cape Town and Durban, and has even been commissioned to curate sneaker exhibits across Africa including a recent activation at Gidi Culture Festival in Lagos, with more being planned for the near future.

In October 2017, SXC hosted their largest event to date, boasting close to 4,000 attendees.

Founder and co-director of SXC, Zaid Osman, is one of South Africa’s most notable sneaker collectors and aficionados. Having spent his most formative years growing up in the United States of America, Osman brought with him not only a great love for sneakers but also ideas on how to build the sneaker and street culture in South Africa.

SXC offers not only die-hard sneaker collectors (also known as OGs or Originals Gangsters) the rare opportunity to see limited edition or exclusive sneaker designs first hand, but it also gives sneaker traders the opportunity to either trade in or sell their near-mint condition footwear to likeminded individuals.

The event isn’t only for the solemnly devoted sneaker lover though: “The whole premise of the event is that it’s about sharing the love of a culture few people know about or understand,” says Osman.

“I created this event so that I could share my passion for sneakers with others and so we welcome anyone and everyone to Sneaker Exchange.”

SXC has traditionally been the ideal platform for local and global sneaker brands to showcase their latest designs and activate consumer-facing campaigns. However, Osman ensures that wherever SXC events are held that local apparel and footwear brands are offered the opportunity to showcase and sell their designs, too.

“There’s no denying that big-name and global brands will always hold a certain appeal, but it’s time South Africa rallies behind and supports local designers just as passionately,” adds co-Director of SXC, Tebogo Mogola, who joined forces with Osman in 2015.

An avid sneaker collector himself, Joburg-based Mogola shares not only Osman’s passion for designer sneakers but also works in the entertainment industry; giving him the perfect credentials as a business partner.

SXC is an authentic platform and a perfect representation of South African street culture. Zaid and Tebogo are both die-hard sneaker fans who genuinely love what they do. Apart from the exchanging of sneakers, the live music experience on offer allows patrons to enjoy the very best of the local talent South Africa has on offer.

The energy from the artists that perform at the event is energetic and part of the success. SXC events have provided some of the best in local entertainment. In the past, SXC has hosted performances by the likes of award-winning AKA, Cassper Nyovest, YoungstaCPT, J Molley, Da.Les, Riky Rick, Reason, Nomuzi “Moozlie”, Stilo Magolide, Mashayabhuqe and Nasty C.

Tickets for the Port Elizabeth Sneaker Exchange on Saturday, 15 June 2019 are available at Computicket:online.computicket.com/web/event/sneaker_exchangepe

Social media information for Sneaker Exchange

Facebook www.facebook.com/sxcza

Instagram www.instagram.com/sxc_za

Twitter www.twitter.com/SXC_ZA

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