Ricochet News

Sofn’free Hair Xperts Masters Challenge is back

Aug 21, 2018
Sofn’free Hair Xperts Masters Challenge is back

Africa’s trendiest hairstyling competition-Sofn’free Hair Xperts Masters Challenge- is back with bigger, inventive and more extravagant highlights this year. Seeking the most innovative talent in South Africa, the hunt for Mzansi’s hair genius has begun.

Trail blazers in the hair industry across provinces have a chance to submit their entries from today until September 16th for a spot in the contest.

“This is the fourth year the competition has been running and it has created a huge platform for hairstylists to showcase their talent, gain exposure and learn more about the art of hairstyling. Not only does it give hairstylists an opportunity to grow their skills, it also positively contributes to professionalising their natural gifts and nurtures their portfolios,” explained Sofn’free Brand Manager Noeleen Burger.

Participants can anticipate more challenging tasks, from hair trends to hair colours while blending in their unique touch. The competition is divided into two segments which is the HairXperts Main Competition, which is for already practicing stylists (18 years and older) and YoungXperts which is open to student stylists between the ages of 16 and 26.

“We expect more entries this year, and as usual, we anticipate seeing the greatest hair fashion talent in South Africa. Stylists will go head to head to showcase their technical skills in relaxing different types of hair, while flaunting their styling creativity to create an overall look that would leave the judges and the audience in awe. It is always a super exciting affair,” enthused Burger.

The top 18 contestants will be announced on September 24th, which will be followed by a style off leading to the top 8 finalists. With R250 000 up for grabs, who will be the next Ultimate Sofn’free HairXperts Master?

How To Enter

To enter the competition, visit www.sofnfree.mobi  or contact the Sofn’ Free technician in your area on –  KZN (0785866289 ), Free State (0647554900), Eastern Cape (0723006038) Western Cape (0647554914) and Gauteng (0824430819 & 0647554914)