Ricochet News

Stanley Black & Decker - Providing Africa with the tools for growth


The world’s biggest tooling company Stanley Black & Decker aims to be a major part of building Africa, with the aim of powering the continent through its quality range of tools, storage fasteners, and accessories.

The globally recognised tool giants, Stanley and Black & Decker, merged to form the world’s leading tooling company Stanley Black & Decker (SBD) in 2010. With a corporate mandate to provide a renewed focus on emerging markets, SBD is geared-up with plans for massive expansion into the rest of the continent. The extensive portfolio of brands and products offers every conceivable implement, power tool, and fitting and casing, to hammer, shape, carve, meld, cut, chop, and power a broad base of industries.

“Whether we are talking construction, DIY, agriculture, or mining, we have the tools and services to build Africa,” says General Manager for Africa, Dion de Graaff.

De Graaff was appointed to SBD 2014, he is responsible for expansion, and building scale across the continent. He brings with him experience in executive and management positions from nine years at Kimberly-Clark where he oversaw that company’s expansion into Africa though the establishment of hubs in Nigeria and Kenya, while quadrupling business, and growing Kimberly-Clark’s key brands across the region.

He is joined by South Africa Trade Marketing Manager, Mayan Desai, who brings his expertise gleaned from nine years at ICI Dulux Pty Ltd., to develop trade marketing in the region.

The expansion is part of Stanley Black & Decker’s global growth into emerging markets, and an ongoing effort to become the world’s largest, most global, and most innovative tool manufacturer, with availability in every country, on every continent.

Stanley Black & Decker products will be represented through four main brands: Stanley; Black & Decker; De Walt, and Facom, however, there is a wide range of other brands that can be tapped into, depending on the needs of specific markets.

Combined, the brands make-up Stanley Black & Decker ‘s tools, and storage and fastening portfolios in Africa, with the ability to service the following industries:  construction, DIY, security solutions, retail tools, industrial tools, administrations and army, oil and gas, mining, energy, trains, aerospace, agriculture, general industry, small engines, motorbikes, busses and trucks, automotive industries, and electricity and electrical distribution.

“Our brands have a strong global heritage and identity, as well as defined guidelines to get into untapped categories, with proven solutions in other markets,” says de Graaff, “We believe we have what it takes to become the biggest tool company in Africa.”


Photo Caption: General Manager for Africa, Dion de Graaff. Photo: Supplied.