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Tips from SAB regarding not drinking and driving this festive season

Dec 3, 2019
Tips from SAB regarding not drinking and driving this festive season

East London - South African Breweries (SAB) is encouraging all consumers to drink responsibly at all times and not to drink and drive during this festive season. 

“SAB actively works on fostering a culture of responsible alcohol consumption in South Africa. We believe that smart drinking choices affect everyone, every day and is key to reducing the harmful effects of the misuse of alcohol,” says Zoleka Lisa, VP for Corporate Affairs at SAB. 

South Africa’s legal drinking limit, which is a breath alcohol content, is 0.24mg per 1 000ml or a blood alcohol count limit of 0.05g per 100ml.

Below are a few useful tips to help consumers enjoy this festive season in the safest way possible:

  1.   Don’t drink and drive – rather have an alternative plan

Either have a designated driver for the day/night - the person in your group who does not plan to consume alcohol.

Alternatively, make use of a transport service, travel in a group and save costs.

  1.   Take enough cash

Take enough cash along on your night out for your planned drinks and eats but make sure you have a little extra for a taxi ride home.

  1.   Ensure you have a charged cell phone

Make sure your phone is fully or close to fully charged when going out so that it is easy for you to make use of a taxi service or call someone you trust in case you need a ride home. To be safe, rather download the apps for a taxi service before the time.

  1.   Pace yourself - alternate beers with non-alcoholic drinks

Pacing refers to alternating between alcohol and non-alcohol drinks. This allows you to have a lower intake of alcohol over longer periods, which allows the body to break down alcohol at a steady rate, so there is less accumulation of alcohol.

By drinking non-alcoholic drinks, such as water and cold drinks, you will not only reduce the effects of alcohol, but you will be able to enjoy socialising longer.

You can also try some non-alcoholic beers such as Castle Free or Becks Blue to practise pacing.

  1.   Be sure to enjoy a meal or snack with your beer

To moderate your blood alcohol level, have a meal with your alcoholic drinks or eat foods high in protein like meat and cheese before drinking.

  1.   Be a great host

Why not cater to all your guests including those that are not planning on consuming alcohol by having a variety of drinks including non-alcoholic beverages at your party.

  1.   Look out for your friends

Be careful not to leave your drink unattended at a bar/restaurant or venue or accept a drink from someone you do not know.

Encourage your colleagues and friends to make the same responsible decisions and enjoy your time out during this holiday season.


In South Africa, the legal driving limit is a breath alcohol content of 0.24mg per 1000ml, or a blood alcohol limit of 0.05g per 100ml.

What does this mean to consumers? How is one unit of alcohol calculated?

The formula is: multiply the volume of the drink (in millimetres/mm) by its percentage alcohol by volume (ABV) and divide by 1000, to determine the number of units of alcohol in the drink.

For example:

350ml x 5% ABV divided by 1000 = 1.75 units of alcohol

So to reiterate the Castle Lager example above, at 1.75 units of alcohol, consumers should drink one 350ml bottle every two hours to remain within the legal driving limit. 

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