Ricochet News

Women in motoring: Women make a mark in the local motoring industry

By Tai Chishakwe - Sep 15, 2017
Women in motoring:  Women make a mark in the local motoring industry

Whether it’s on the assembly line, the race track, in safety research or in the boardroom, women are having a huge impact in the motoring industry – an important sector in the economy of the Nelson Mandela Bay and the entire Eastern Cape Province.

The Business Link editorial team recently chatted to two such trailblazers, Lisa Hundleby, Dealer Principal at Tavcor Volkswagen Port Elizabeth, and Mandy Myburgh, Sales Manager at MasterCars in Port Elizabeth.

Lisa Hundleby

Born in Botswana, Lisa is one of a very few women, who have managed to rise to the position of Dealer Principal in the South African motor industry.

Her family moved to Port Elizabeth when she was five years old and she attended the Holy Rosary Convent, where her mother was schooled and also went to Collegiate where her grandmother attended.

You can read the rest of her journey in the motoring industry by clicking here.

In celebrating her achievements so far, we recently asked her about the challenges that she had to overcome as a female businesswoman operating in the Eastern Cape.

“The motor industry, 20 odd years ago when I joined it, was a very male dominated industry so a female had to work harder to prove herself, dealing with the obvious prejudices,” she describes.

Lisa adopted certain traits that have seen grow into one of the notable businesswomen of the Nelson Mandela Bay area.

“It’s not a habit, but a work principle that I strongly believe in, fairness and consistency,” she says.

While many only see, who she has become today, few realize that she also had to make some bold choices along the way.

“I gave up a great position, in a great company to change roles, travelling 280kms per day, believing that I could really show my capabilities and further my career,” Lisa describes.

Asked about her favourite business tool, she says that she reads a lot “and there are many good books that I have drawn ideas and advice from over the years”.

We asked if she could go back in time, if there was anything that she would do differently as a businesswoman.

“If I could go back, I would believe in myself much earlier in life, but I don’t dwell on regrets, it is a waste of energy,” she says.

Lisa also credits her employer, Tavcor Volkswagen, for her achievements to date.

“Tavcor is very committed to growing its staff in general, so women are really given great opportunities to grow and further themselves,” she adds.

“We have many dynamic women on our team from a workshop Apprentice, qualified Technician to senior Management positions.”

Her favourite quote is; A woman is like a tea bag - you can't tell how strong she is until you put her in hot water,” by Eleanor Roosevelt.

Mandy Myburgh

Born and bred in the Eastern Cape, Myburgh has to date been in the cut-throat and male dominated car sales game for the past 14 years and, in that time, has managed to make her own mark on the industry.

She joined Mastercars in 2013 where she ensures that sales targets are met and customer satisfaction is upheld to the brand’s exacting standards.

2016 was a particularly great year for Myburgh as she was recognised by Volkswagen South Africa for her immense contribution to the group at the annual Volkswagen Grand Prix Awards at a ceremony held in Johannesburg.

The awards present an opportunity for Volkswagen South Africa (VWSA) to acknowledge the commitment and hard work and to thank their Dealer colleagues for the dedication and steadfast loyalty in helping to grow the Volkswagen brand.

In the Golden Circle programme, leading New Vehicles and MasterCars Sales Managers and Sales Executives, as well as Finance and Insurance Business Managers, Service Managers and Parts Managers, are recognised based on performance to targets and Customer Satisfaction results.

Myburgh walked away with the Mastercar Manager Award. Her Mastercars Department achieved first place for Customer Satisfaction for an ‘A Category’ Dealership in 2016.

About her motto in business, she says; “Make a Customer, not a sale”.